.Job Description: Social Media AdministratorPosition Overview: We are seeking a dynamic and experienced Social Media Administrator to join our team in the Manufacturing or Recruiting industry. The successful candidate will be at the forefront of our digital marketing efforts, responsible for managing and growing our social media presence. This role will enhance our online presence, drive website traffic, and engage our target audience through various social media platforms. The ideal candidate will have a strong background in SEO, Social Media Management, and possess industry-specific knowledge to optimize our online marketing efforts effectively.ResponsibilitiesContent Creation and Posting:Develop and curate engaging and visually appealing content for various social media platforms, including Facebook, Instagram, LinkedIn, YouTube, TikTok, X (Twitter), and Google My Business.Create and schedule daily/weekly/monthly social media posts.Write compelling and relevant captions and hashtags.Collaborate with graphic designers to design eye-catching visuals.Ensure consistent branding across all social media channels.Community EngagementMonitor social media platforms for comments, messages, and mentions.Respond promptly to user inquiries and comments.Foster positive online interactions and build relationships with our audience.Identify opportunities to engage with influencers and industry partners.Analytics And ReportingUse tools like SEMrush, SimilarWeb, Google Analytics, and social media analytics to track performance.Generate regular reports on key metrics, including engagement rates, reach, and conversion rates.Analyze data to identify trends and opportunities for improvement.Provide recommendations to optimize social media strategies.Campaign ManagementPlan and execute social media marketing campaigns and promotions.Collaborate with the marketing team to align social media efforts with overall marketing goals.Monitor campaign performance and make real-time adjustments as needed.Stay up-to-date with the latest social media trends and algorithms.Content Calendar ManagementMaintain a content calendar to ensure a consistent posting schedule.Plan content themes, special events, and holidays.Coordinate with other team members for content creation and approvals.Ensure content aligns with marketing campaigns and product launches.Audience GrowthImplement strategies to increase followers and engagement.Identify target audience segments and tailor content accordingly.Use paid advertising and promotions to boost reach.Explore collaborations and partnerships to expand our social media reach.RequirementsProven experience as a Social Media Administrator or similar role.Managing multiple social media accounts for NSG + 3 divisions + 3 more new divisions.Strong understanding of social media platforms, trends, and best practices, particularly LinkedIn, YouTube, Instagram, and Facebook.Proficiency in social media management tools and analytics
