.Social Media & Content LeaderWho are we?IPF Digital is a Financial Services company part of IPF Group and trades as Creditea in México. We provide consumer loans, and our mission is to make life easier by offering simple and personalized financial solutions to everyday Mexicans.Our organizational purpose is to build a better world through financial inclusion, and we see the role Social Media & Content Leader as being critical in shaping and preserving our organizational culture that is centered around our purpose.At IPF Digital, we are committed to promoting strategies that help us maintain a balance between our personal and work lives, where each of our employees feels motivated and is reflected in business results.You'll join a highly engaged team ready to help you make your adaptation very easy and simple, and together achieve goals.The roleJoin us as a Social Media Content Leader and become the driving force behind our company's digital footprint. As a visionary in the realm of online presence, you'll craft compelling narratives that captivate audiences and propel our brand to new heights in the dynamic landscape of the Mexican market. Unleash your creativity, shape narratives, and shape the future of our brand.The responsibilitiesAs a member of the Marketing team, your role will encompass the strategic and operational management of our content across all digital channels.Creation and execution of Social Media Campaigns.Utilize your in-depth understanding of our Ideal Customer Profile (ICP) audience preferences and current trends to generate insights and reports that inform our content strategy.Develop engaging content, including text, images, and videos, that aligns with our brand and resonates with our audience, contributing to achieving Key Performance Indicators (KPIs).Review, analyze, and propose new content strategies for all stages of the sales funnel.Create a Target-Messaging Matrix based on user status and channel to ensure relevant messaging.Develop an optimal posting schedule for our content based on web traffic patterns and customer engagement metrics.Monitor performance metrics on all digital platforms and benchmark against industry standards.Stay updated with changes across social platforms to ensure effective strategies.Suggest innovative ways to attract prospective customers.Update and maintain content on the Creditea website.Analyze audience sentiment to reveal insights and trends shaping our brand.Collaborate closely with the paid performance team to optimize campaign performance.Understand the brand and create valuable content for our platforms, including TikTok, Instagram, Facebook, and YouTube.So, what skills, knowledge, and experience do you have?SkillsFluent in verbal and written business English (essential).Good knowledge of marketing technology tools (Business Manager META, TikTok, Hootsuite, MaxTraffic, CMS).Creative ideas and strong copywriting skills.Commercially driven and customer-centric
