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**Job Title**: Social Marketing Associate**Company**: Topfoxx**Location**: Remote**About Us**:Topfoxx is a leading e-commerce sunglasses brand committed to "Sunglasses with a Solution." We specialize in creative and innovative designs, including tangle-free aviators, luxury floating sunglasses that won't get lost at the beach, foldable pocket-sized glasses, shatter-resistant lenses, and eco-friendly frames made from castor beans.
Each product is designed to flatter every face shape and add convenience to everyday life.
**Key Responsibilities**:40% Influencer Marketing, 40% Organic Social Media, 15% Paid Media & 5% Ad hoc tasks**Core Duties**:- Create impactful, viral organic content (mostly videos) to drive engagement and increase sales across social media platforms, utilizing mobile apps and tools such as CapCut, Canva, and similar software.- Conduct comprehensive research on U.S. social media trends, cultural movements, leading brands, and competitor activities to inform and execute strategic plans.- Manage customer engagement and influencer partnerships through DMs on Instagram and TikTok, as well as in ad comments.- Support the Paid Media Strategist by identifying relevant social media trends and creating original storylines and copy for effective paid media placements.- Track, document, and analyze key performance metrics, providing leadership with insightful reports and action plans for optimization.- Organize and assess influencer and customer-generated content, directing it to appropriate marketing channels for promotional use.- Generate leads by identifying and sourcing high-engagement micro-influencers, initiating strategic interactions to convert them to partners, and coordinating gifting and TikTok partnerships.- **Persuade and negotiate **with influencers to promote product awareness and increase conversions using gifted product collaborations and strong communication skills.- Work on briefs, content creation tips and other materials to support outreach, and influencer content creation- Handle marketing-related website or SEO tasks as assigned, such as enhancing pages like "About Us" or "Our Story."- Take on ad hoc tasks as required by incoming priorities or urgent project needs**Requirements**:- Demonstrates a commitment to continuous self-education and independent learning, as the role involves significant research and staying informed on industry trends.- Proactively suggest improvements and strategies to the team, including conducting competitor analysis and researching AI tools.- Proficient in using native editing tools on platforms such as TikTok, Instagram, and CapCut, staying current with daily updates and utilizing accessible editing tools.
Experience with Adobe Premiere or Final Cut Pro is a plus.- Proven experience in social media marketing, specializing in strategy development and trend analysis, with a focus on US Culture