Are you passionate about creating engaging social media content and driving impactful brand strategies?
Our company is seeking a skilled **Social Media Specialist** to join our dynamic team.
As the **Social Media Specialist**, you'll be responsible for developing and executing comprehensive social media content plans aligned with our brand identity.
Experience in managing Hispanic content/clients is considered a significant advantage for this role.
**Social Media Specialist Responsibilities**:
- Developing social media content plans that are consistent with the company's brand identity.
- Experience with Hispanic content/clients is an ADVANTAGE.
- Creating consistent, meaningful content on all social media platforms, including writing, and editing social media posts, improving customer engagement, and promoting social media campaigns.
- Managing a high volume of daily social media posts.
- Communicating with social media followers, including responding to queries in a timely manner.
- Developing and managing social influencer programs and attending social influencer events.
- Using analytical tools such as Google Analytics and Facebook Insights to monitor and evaluate the company's social media presence and performance.
- Preparing monthly reports on social media marketing efforts.
- Suggesting recommendations to adjust the social media marketing strategy for optimal results.
- Staying up to date on best practices and emerging trends in social media.
- Performing other duties when needed.
**Social Media Specialist Requirements**:
- Bachelor's degree in journalism, communications, marketing, or a related field.
- 3 or more years of social media experience including planning and managing content in a corporate, or agency setting.
- Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy.
- Experience using various analytics software.
- Multi-tasking and time-management skills, with the ability to prioritize tasks.
- Ability to work in a fast-paced, high-pressure environment.