Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Helo, and Resso, as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.
Why Join Us
Creation is the core of ByteDance's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible.
Together, we inspire creativity and enrich life - a mission we aim towards achieving every day.
To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At ByteDance, we create together and grow together. That's how we drive impact - for ourselves, our company, and the users we serve.
Join us.
SoundOn is a platform powered by TikTok to help new and independent music creators distribute their music globally.
**Responsibilities**:
- Ideate, plan and execute marketing campaigns for new releases including influencer marketing, content programming and digital marketing, with the objective of creating TikTok Viral and DSP charting tracks;
- Work with the artist partnership team, develop reports and lead presentations to demonstrate promotion results to clients periodically to reinforce artist relationships and improve client retention;
- Analyze results of music marketing campaigns, continuously improve cost-efficiency, contribution and maximize income;
- Manage influencer marketing resources in TikTok, responsible for increasing creator active rate, improving cost-efficiency and marketshare contribution of said resources;
- Set qualitative and quantitative targets for music promotion campaigns according to business and promotion objectives.
- 3+ years of music marketing experience in the music industry with focus on influencer marketing on social media, from label, distributor or media agency background. Client-facing experience is preferred;
- Strong data analysis and presentation skills, proficiency in Excel and PowerPoint, SQL is preferred;
- Strong project management and cross-functional communication skills, capable of managing multiple projects effectively at the same time;
- Extensive knowledge of music and content in Spanish-speaking Latin America, up to date with the latest social media and music trends and is able to incorporate them in marketing campaigns;
- Proficiency in English communication
ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
