Job Title: Specialist, Commerce Media
Level: P2
People Manager: No
Years of Experience: 2+ Years
Singular/multiple: N/A
As the Specialist, Commerce Media you will:
- Campaign Management:
- Build, drive, and optimize successful (INSERT SPECIALTY (i.e. DSP, Search)+CHANNEL (i.e. Amazon, Walmart, Criteo) ) marketing campaigns within the commerce media ecosystem to meet and exceed goals for a full roster of eCommerce clients-
- Maintain comprehensive knowledge of relevant commerce media platform(s) applicable for book of business-
- Maintain annual certifications for relevant commerce media platforms applicable for book of business-
- Performance Tracking & Optimization:
- Independently assess and diagnose opportunities for improvement, and effectively implement changes that will ensure sustainable achievement of growth, retention, and profitability targets of your clients-
- Identify new marketing opportunities and ways to repurpose existing strategy to optimize brands' awareness and drive sales volume; even on other commerce media platforms-
- Achieve Same Store Growth targets of clients you manage or support-
- Data Analysis & Reporting:
- Communicate holistic strategy behind your clients' KPIs by confidently interpreting trends and making recommendations based on digital marketing analytics and the commerce media landscape-
- Collaboration:
- Proactively design creative solutions with account team peers and leaders that are tailored to each client's unique challenges and goals-
- Demonstrate thought leadership within your respective vertical/channel and contribute insights internally and externally-
- Client Communication:
- Drive forward client relationships striving for Client Satisfaction score of 9 or above and Client Retention of 95% of above Professional Qualifications:
- 2-3 of experience in commerce media or digital advertising roles with a proven track record of executing successful campaigns with monthly budgets of $20k+- Familiarity with commerce media platforms such as Amazon, Walmart, Criteo, etc.- Familiarity with tools such as Skai, Helium10, and Analytic Index a plus- Demonstrated success analyzing data and using analytics tools to drive marketing decisions- Advanced computer skills including Microsoft Excel and PowerPoint- Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives.- Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams.