Donaldson is committed to solving the world's most complex filtration challenges.
Together, we make cool things.
As an established technology and innovation leader, we are continuously evolving to meet the filtration needs of our changing world.
Join a culture of collaboration and innovation that matters and a chance to learn, effect change, and make meaningful contributions at work and in communities.
Key Responsibilities:
Digital Campaign Management:
Collaborate with Product Marketing Specialists to align global campaigns with overall marketing strategies and business objectives.
Content Creation & Management:
Analytics & Reporting:
Generate regular reports on key metrics, campaign performance, and insights to inform future strategies.
SEO & SEM Optimization:
Manage and optimize PPC campaigns to ensure effective ad spend and high conversion rates.
Stay updated on the latest SEO/SEM trends and best practices.
Audience Segmentation & Targeting:
Develop and refine audience personas to ensure targeted and personalized communication strategies.
Use data-driven insights to segment audiences and tailor content to specific groups.
Collaboration & Stakeholder Management:
Work closely with internal teams and external vendors to execute digital marketing initiatives.
Communicate campaign results and insights to stakeholders
Qualifications:
Bachelor's degree in marketing, Communications, Business, or a related field.
3+ years of experience in digital marketing, with a strong focus on communication and analytics.
Proficiency in digital marketing tools and platforms (e.g., Google Analytics, HubSpot, SEMrush, LinkedIn, Marketo, Highspot).
Strong analytical skills with the ability to interpret data and provide actionable insights.
Excellent written and verbal English communication skills, with a keen eye for detail.
Experience with SEO/SEM strategies and tools.
Creative thinker with a strategic mindset and a results-driven approach.
Preferred Qualifications:
Experience in B2B marketing.
Familiarity with marketing automation tools (e.g., Marketo,).
Certification in Google Analytics, Google Ads, or similar
Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law.