Donaldson is committed to solving the world's most complex filtration challenges. Together, we make cool things. As an established technology and innovation leader, we are continuously evolving to meet the filtration needs of our changing world. Join a culture of collaboration and innovation that matters and a chance to learn, effect change, and make meaningful contributions at work and in communities.This role will own the experiential marketing, channel marketing, and sales enablement practices within the marketing department at Donaldson Company, creating high-quality, differentiated events (both traditional and digital), customer interactions, and selling opportunities to foster growth. The candidate will utilize deep experiential and channel management expertise to create virtual and in-person programs and experiences that lead to increased customer experience and conversion rates, as well as growth and retention of existing key customer accounts.Role Responsibilities:Build the vision, strategy, best practices, and continuous improvement of assigned experiential marketing channels.Lead the alignment of tradeshow strategy for both traditional and virtual events.Manage the implementation of annual customer events, including planning, budgeting, project management and measurement.Establish key performance indicators (KPIs) and tracking protocols to ascertain if marketing efforts are having their desired impact.Work closely with internal stakeholders and external vendors to produce exceptional execution of marketing programs and campaigns.Work directly with MSA sales account managers on channel marketing programs and practices that support growth and retention of strategic customer accounts.Minimum Qualifications:Minimum of 5+ years of event planning and logistics management experience, including development of event strategy, annual plans, and execution. Knowledge of event/tradeshow best practices is required.Channel marketing program strategy and/or implementation.Customer relationship management (CRM) platforms, such as Microsoft Dynamics or Salesforce.Com.Using Microsoft Office software (Excel, PowerPoint, Outlook and Word).Ability to travel (up to 25%) and work flexible hours.English: fluent.Preferred Qualifications:Bachelor's degree in marketing, Communications, or related field.Experience managing relationships with tradeshow vendors, agencies and other external partners.Proven ability to move easily between generating big, creative ideas to driving process improvement, to executing details and administration.Experience building, executing and scaling cross-functional marketing programs from concept to completion.Global business experience with proven ability to collaborate and implement marketing efforts across cultures and around the world.#J-18808-Ljbffr