Specialist Senior, Crm

**Job Title**:Specialist Senior, CRM**Position Purpose****Primary Accountabilities**:- Execute campaigns including product affinity, channel affinity, cross-shopping, purchase path, lifecycle, customer LTV & other ad hoc segments.- Manage CRM activation (promotion) calendar including broadcast sends, triggered campaign optimizations and retention building campaigns.- Manage and optimize the retention automation strategy and deployment programs - welcome, cart abandonment, search abandonment, winback, etc.- Own segmentation and develop iterative testing plans to ensure ongoing campaign optimization.- Utilize data to analyze channel performance and identify areas for optimization to drive continued channel growth.- Monitor & effectively communicate KPIs, including acquisition, list health, deliverability and revenue.
**Education & Experience**Level of Formal Education: A Bachelor's degree (BA, BS) or equivalent.Area of Study: Business, Advertising, Marketing, Data Sciences or Information techologyYears of Experience: Two to three years.Other / Preferred: Experience in Loyalty marketing.