.Littelfuse is one of America's Best Mid-Sized Companies (Forbes) and has been named one of the Best Places to Work in Illinois (Best Companies Group) for 11 consecutive years. With its global headquarters in Chicago, Illinois, USA, Littelfuse is a leading, global manufacturer of electronic components serving more than 100,000 end customers across industrial, transportation, and electronics end markets. We have more than 17,000 employees with operations in 15 countries. From semiconductors to sensorsswitches to fuses and morewe produce billions of electronic components that help our customers empower a sustainable, connected, and safer world. In 2021, Littelfuse had net sales of $2.1 billion.Reporting to Product Manager you as Sr. Associate Product Manager will be responsible for manage the assigned product lines throughout the entire product life cycle by working closely with Sales, Engineering and other support to ensure customer requirements are met. Monitor and manage revenue and profitability goals of product lines and ensure product fit within the xEV/ AEB strategy. Provide support to customers, sales, operations and engineering on product related matter. Conduct customer research and collect requirements to identify new product needs and initiate and manage resulting new product development projects.About the Job:- Define pricing for assigned products to support pricing and revenue goals- Review performance regularly and define and implement actions as necessary to drive top line growth and/or return product margins to required levels- Support and lead product rationalization, as required by profit profitability, product strategy and supplier strategy.- Work with sales & customers to assess future demand forecast and provide this input to Operations (for capacity and demand management); also as needed, set safety stock requirements and manage inventory obsolescence.- Coordinate and ensure that product change requests are implemented according to required processes and customer notification / responses are tracked.- Actively support and participate in cost reduction initiatives- Support sales in responding to quotes and requests for proposals- Drive engineering and sales in the development of new products according to the Product Roadmap and company strategy.- Understand needs, opportunities, and capabilities to create product requirement documentation and integrate into the product development process- Work with Sales, Engineering and Marcom to ensure that emerging and new products have sufficient product support material, prototypes, early samples and documentation to commiserate with the opportunity and stage in product development- Create product readiness checklists for each new product and drive this to completion with each new product release- Support and participate in sales release process in a timely manner