.
**Basic Information**:Country:MexicoState:JaliscoCity:GuadalajaraDate Published:17-Dec-2024Job ID:43568Travel:Up to 10%**Description and Requirements**:CareerArc CodeCA-OGLI-OG1Hybrid: #LI-Hybrid**"At BMC trust is not just a word - it's a way of life!"**We are an award-winning, equal opportunity, culturally diverse, fun place to be.
Giving back to the community drives us to be better every single day.
Our work environment allows you to balance your priorities, because we know you will bring your best every day.
We will champion your wins and shout them from the rooftops.
Your peers will inspire, drive, support you, and make you laugh out loud!We help our customers free up time and space to become an Autonomous Digital Enterprise that conquers the opportunities ahead - and are relentless in the pursuit of innovation!This role will be responsible for reporting, optimization, and driving insights.
As the dedicated Digital Analytics expert within the Analytics team, a deep understanding of data, forging strong partnerships with business stakeholders, and optimizing campaigns will be vital to creating user experiences and maximizing conversion efficiencies across multiple channels and behavioral data.We are growing our team and need a free-thinking, detail-oriented analyst who can take the reigns of our Digital Analytics program.
**Qualifications****Position Responsibilities / Essential Functions**- Familiarity with Adobe Analytics with proficiencies in Tableau, Power BI, and SQL.
Additional familiarity with other Digital Analytics tools like Google Analytics, PiwikPro, etc and their MarTech integration capabilities are a bonus.- Set up A/B tests (including inception, % test vs. control recommendations and scaling gates/plans)- Lead insight executions and ensure timely agile delivery of strategic recommendations for stakeholder planning and road-mapping- Provide analytical monitoring, suggestions, and guidance for digital team including KPIs and success metrics for individual tests, projects, and recommendations around decisions based on deep data analysis within all unique segments- Deliver measurement recommendations, solution design, and technical specifications for digital analytics tracking based on a detailed understanding of the stakeholder's needs and business questions.- Partner with, guide, and educate team members for self-service data and analytics needs to create a data-savvy culture.- Create standard reporting, dashboards, and metrics so that everybody is telling the same story with confidence, accuracy, and alignment.- Knowledge of modern privacy guidelines pertaining to data.
Specific knowledge of cookies, acceptance, and anonymous data collection.- Consistently monitor, design best practices for processes and communicate the release insights for functional issues events and real business impacts