Job Description: A Pet Nutrition brand custodian with responsibility and accountability for adapting global strategy and marketing activity into the Mexican Market based on local consumer insights to achieve brand objectives.
The Brand Manager must have a profound understanding of global/regional strategy as well as local markets, and have the ability to consolidate and develop an overarching marketing strategy and plan to drive for synergy and optimum results for the region. This role should also possess strong communication and motivation skills to represent the region to voice out and inspire cross-functional teams to deliver cluster ambition and objectives.
What are we looking for?University Degree, preferably in Business/Marketing/Brand Management.At least 5 plus years of working experience in marketing related field (FMCG preferred).Minimum of 5 years' experience in relevant brand building and strategic marketing and communications roles across markets and cross-cultural perspective is preferred.Good analytical, presentation, and communication skills.Ability to manage several different and complex projects at the same time.Fluent in English & Spanish.Strong demonstrated experience in building brands through communications – across multiple platforms.The demonstrable breadth of brand programming delivered – Big Brands, Big Stories, Big Clients!What will be your key responsibilities?Adapt the global marketing initiatives to fit local markets needs and consumer insights.Develop short- and long-term marketing strategies and plans for the brand(s) in the local market.Ensure outstanding implementation of the marketing activity in the region.Develop activation strategies, communication and promotion plans, pricing strategies, new product launches, and distribution priorities.Prepare sales forecasts and marketing budgets, monitor sales volume, revenues, and costs against forecasts, and adapt plans to improve the sales performance of products.Monitor, analyze, and evaluate domestic and international market trends, client behavior, and competitor activity to identify market opportunities for the products.What can you expect from Mars?Work with over 130,000 diverse and talented Associates, all guided by The Five Principles.Join a purpose-driven company, where we're striving to build the world we want tomorrow, today.Best-in-class learning and development support from day one, including access to our in-house Mars University.An industry competitive salary and benefits package, including company bonus.
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