Role Purpose:The Senior Brand Manager is responsible for driving the growth of the brand and its portfolio by identifying opportunities in the market, while ensuring the perfect execution of the Marketing Plan contributing to the company goals.Main Accountabilities:Strategy and business planningAnalyzing the brand and current strategy and highlighting areas of weaknesses and threats, opportunities, and strengthsDevelop local activities to generate brand penetration and consumptionLead launches, coordinate and provide MU guidelines for marketing activitiesCo-lead with Precision Marketing Digital Campaign (analysis, execution and learnings)Define the annual game plan for owned brand categories and ensure best in class execution across the areasDeveloping the brand strategy and ensuring that all the marketing activities and communication are aligned with the brand goalsWorking closely with different departments and countries engaging them to achieve the common goalsDeveloping and sustaining strong working relationships with all stakeholdersEnsuring all aspects of the supply chain aligned with the brand and commercial needsEnsure marketing inputs in the S&OP meetingsRealistic forecasting of sales, volume and Market Shares for the brand ensuring all parts of the company are geared accordinglyChampioning the brand internally making sure all elements of the company understand the brand and its goals.Support and establish a strong relationship with regional and global teams.Developing high quality and effective marketing materials that align correctly with the overall brand strategy & GBU.Lead MU initiatives trackingTracking for principal KPI´sManaging external agencies and ensuring marketing budgets are met.Support with top management presentations.FinanceExcellent P&L management ensuring the brand profitabilityAnalyze/interpret financial statementsDraft and manage marketing budget & P&LIdentify pricing opportunitiesYour ProfileKnowledge, Skills and Experience:EducationBachelor's degree on Marketing, Management Business Administration, Industrial Engineer or similar is requiredMaster's degree will be a plusSkillsDrive for resultsExcellent understanding of the full marketing mixHighly creative with ability to think out of boxAdvanced communication and interpersonal skillsComfortable working with numbers, metrics, and spreadsheetsAdvanced EnglishExcellent knowledge of NielsenExperience2-4 years solid experience in Marketing in FMCG.Experience in identifying target audiences and devising campaigns that engage, inform, and motivateProven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management#J-18808-Ljbffr