As a SR.
BRAND MANAGER - VYNIL PAINTS, you will oversee the Marketing strategy and plans for vinyl paints.
You will report to Grouper Marketing Manager and it is based in Tultitlan, Estate of Mexico #LI-Remote.
**Key Responsibilities**- Responsible for the Marketing strategy for the vinyl portfolio that represents 42% of total invoicing.- Lead segmented communication strategy for different audiences with specialized messages distributed in ATL, BTL and digital media.- Mapping and improvement of the customer journey, understanding the different points of contact of final consumer, professional B2B and medium-volume clients.- Strategies for the best understanding of tendencies, markets, competency analysis.- Manage different projects such as: Generation of tools that help improve processes, linkage with strategic areas, end-to-end product launches, sustainability, among others.- Responsible for the marketing business plan development of the brand including budget and people management.- Ensure the accomplishment of KPI´s such as sales and profitability- In charge of the implementation of campaigns such as Regalon, Color and Fin de Año ensuring numerical basis, discounts and following up of agencies for their respective successful running.- Creative processes: Be involved in what is happening in the marketing, studying the competency companies and listening to the final consumer, evaluate product development hand in hand with technical and innovation departments.
**Qualifications**- Bachelor´s Degree in Marketing or studies related to this field- Desirable Master or specialty in Marketing field- 8+ years of experience in activities mentioned above in marketing and commercial responsibilities- English speaker at fluid level for a weekly follow up with global teams- Skills: Strategical thinking, communication, teamwork, proactive, conflicts resolution, energy and hands-on.- Benefits such salary, medical and life insurance will be discuss in the process**ABOUT US**:**PPG: WE PROTECT AND BEAUTIFY THE WORLD****The PPG Way**Every single day at PPG:**We partner with customers to create mutual value.
****We are "One PPG" to the world.
****We trust our people every day, in every way.
****We make it happen.
****We run it like we own it.
****We do better today than yesterday - everyday.
**Benefits will be discussed with you by your recruiter during the hiring process.