.DescriptionAmazon.MX is seeking an innovative and experienced leader to join the Brand, Deals & Events team with responsibility for managing top-of-the-funnel Retail & Prime brand campaign strategy and execution. The position is responsible for Cross-channel (XCM) brand strategy, which includes campaign management, sponsorship execution, and media mix development. They will work closely with creative and media resources to achieve brand and business goals.He/She will also work closely with multi-functional teams across the stores (including Emerging Markets and Global teams), Category teams, Prime, Amazon Music, Payments, Alexa, and other partner organizations to bring the Amazon brand to life and establish it as a cultural statement in Mexico. He/She will need to have a strong understanding of Mexican customers and will be responsible for delivering bar-raising branded communications across all media channels. The Sr. Brand Marketing Manager will report to the Head of Brand, Deals & Events.Key job responsibilitiesCreate brand marketing strategy for the Retail BrandCollaborate on brand marketing strategy for the Prime BrandOwn and implement sponsorship programsDetermine, initiate, implement, and evaluate marketing approaches focused on short-term and long-term activitiesWork with Emerging Market teams to drive customer insights and media excellence programsWork cross-functionally with partner teams and leaders to guide and support the development of marketing plans to support their business goalsBe a thought leader and work closely with local business leaders to create the strategy for our Mexican CustomerDevelop accurate project priorities, schedules, and execution of marketing campaignsPartner cross-functionally with creative, Retail, Media, and Finance teams to develop the annual plansWork collaboratively with the leaders of lower-funnel marketing strategy, media specialists, and local business leaders to develop plans that optimize advertising across the product portfolioDevelop compelling, relevant strategic input docs and creative briefs for creative developmentA day in the lifeThe Sr. Brand Marketing Manager will work as the leader of all top-of-the-funnel strategy and execution for Amazon Retail and Prime Brands in Mexico. They will work with a creative agency, a media agency, and tenured staff in our team to build winning cross-channel media campaigns. They need to balance bar-raising creativity, deep data analytics, and high standards for execution.About The TeamThe Brand Marketing and Events team runs all cross-channel marketing investment to drive top-of-the-funnel metrics for Amazon brand and is responsible for the strategy and execution of Retail events for Mexico Stores business.Inclusive team cultureAt Amazon, we embrace our differences and are committed to furthering our culture of inclusion. We host annual and ongoing learning experiences