.About the role:The Digital Product, Senior Manager leads a product initiative within the Takeda portfolio, focusing on customer needs, strategic product roadmap, and go-to-market strategy. This role ensures the product aligns with business objectives and delivers value across the organization.We are seeking an experienced and innovative Senior Digital Product Owner to lead our Salesforce Marketing Cloud engagement (SFMC) & personalization initiatives. This role is crucial in driving our digital marketing strategies and enhancing customer experiences through the effective use of SFMC.This role will serve as the product owner and subject matter expert for Salesforce Marketing Cloud.Work to define and maintain the product vision for SFMC-based solutions, aligning with overall PDT business strategy and customer needs.ACCOUNTABILITIESDefine and maintain the product vision for SFMC-based solutions, aligning with overall business strategy and customer needs.Lead Agile/Scrum teams through the product development lifecycle for SFMC features and integrations.Coordinate with other Product Owners to translate requirements into architecture for key SFMC solutions.Prioritize activities across development and operations, managing requests and change orders.Structure, plan, and lead design sessions for SFMC implementations.Develop and communicate sprint goals, ensuring acceptance criteria are met.Identify opportunities to simplify, automate, and consolidate across lines of business or products.Work closely with UX designers and software engineers to deliver optimal customer experiences within SFMC.Conduct usability studies and analyze user feedback to identify product enhancement opportunities.Execute prioritized feature roadmap, target outcomes, and product performance metrics.Support the creation of stories, epics, and themes with defined acceptance criteria for development. Maintain and manage user stories and backlog.Understand voice of customer and how to solve business problems with the right technology solutions.Review materials created on customer needs through primary/secondary research such as focus groups, interviews, observations, and data.Work with a Core Team of engineers to provide market/customer context, build detailed requirement stories that define product solutions to customer needs, define phased execution of requirements where necessary, and answer questions as needed.Support the development of a deep contextual understanding of our customers, our users, and their needs.Understand how particular capability enhances moments of the customer journey.Prepare materials to demonstrate ability to provide level of transparency and visibility with cross-functional partners including leadership and stakeholders.Comfortable generating and evaluating data to guide decisions.Collect information that steers implementation partners and making decisions.Ensure the product follows all company and departmental policies, procedures, and standards