.Lead the Consumer Marketing agenda in Mexico. This role is responsible for defining and executing our communication strategy to build our brand and drive business results. It also involves deepening consumer understanding and serving as the key contact with agencies. This role requires strong experience in communication development and expertise in transforming consumer insights into effective strategies. Advanced analytics experience is essential. The leader is expected to elevate the skills and capabilities of the Mexico marketing team while improving the efficiency and effectiveness of our marketing activities through a strategic, analytical approach. This position reports to the VP of Marketing Mexico.Main Responsibilities/Key Results AreaLead the strategic planning for brand and product initiatives.Position Visa as the top brand for social media marketing in Mexico.Build brand preference and achieve all Brand KPIs.Create and execute best-in-class communication campaigns.Manage and execute the brand and consumer marketing calendar.Oversee media plans.Manage the brand and product marketing budget with forecast accuracy.Oversee the marketing launch of products, benefits, and solutions.Accountable for the performance of marketing plans, measured by effectiveness, performance, and costs.Strategic Nature, Management Accountability, & ScopeDevelop and execute consumer marketing strategies and plans for Mexico.Contribute to the development of innovative products, brand experiences, and payment solutions in collaboration with other areas.Coordinate with the LAC region.Lead agencies in Mexico to produce best in class work.Hold agencies accountable for their performance.Decision Making & ComplexityDevelop marketing strategies and plans.Lead a high-performance team.Oversee one of the top creative agencies globally.Collaborate cross-functionally with other business areas.Reporting Relationships & InteractionsReports to VP of Marketing Mexico and collaborates with regional Hub functions.Engages with key internal and external stakeholders at the senior levels, including clients, creative agencies, media partners, and vendors.Represents Visa at industry forums and media events.This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.Basic Qualifications12 or more years of work experience with a Bachelor's Degree or at least 10 years of work experience with an Advanced degree (e.G. Masters/MBA /JD/MD), or a minimum of 5 years of work experience with a PhDPreferred Qualifications15 or more years of experience with a Bachelor's Degree or 12 years of experience with an Advanced Degree (e.G