.**Values & Innovation**:At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.**Purpose of Role**:The Sr. Lead for LATAM Sports Marketing will serve as the primary contact for all Sports Marketing initiatives across both Mexico and the wider Latin American region. This role will ensure alignment of the Sports Marketing Portfolio to support the business needs of the region. The Sr. Lead will bring activation ideas and concepts utilizing Sports Marketing athletes and assets to the Brand Marketing Team for integration into the seasonal go-to-market strategies. In addition to developing strategic initiatives, this role requires hands-on management of athletes and partners within the Mexico portfolio, including product servicing and relationship management. The position will have significant visibility to leadership across Latin America, the broader region, and Global teams.**Your Impact**:- Provide Strategic Sports Marketing Leadership to all countries in which UA does business in LATAM (e.G. Mexico, Argentina, Peru, Chile, Brazil, etc ).- Partner with Global Sports Marketing to ensure alignment between Global and Regional Sports Marketing especially from a Category (Sport) standpoint.- Responsible for building a multi-year long range Sports Marketing Plan/Roadmap for the region. The plan should consider needs of the business while aligning with our long-term financial outlook:- Mexico: Responsible- Rest of LATAM (Distributors): Partner and Align- Annual Operating Budget:- Mexico: Responsible for managing the day-to-day budget.- Rest of LATAM (Distributors): Work with partners to make sure they are being fiscally responsible with their Sports Marketing investments.- Stay on top of the evolving Sports Landscape within LATAM to identify unique and authentic opportunities for the Brand.- Identify and Sign Key Athletes, Influencers and Partnerships needed to help grow the Brand and Business in region:- Mexico: Responsible- Rest of LATAM (Distributors): Align and Support- Partner with Brand, Communications and other internal cross-functional partners to leverage/activate LATAM Sports Marketing Assets as part of the Brand's GTM