.We are seeking an experienced and ambitious Marketing Manager to drive brand growth and marketing strategies for our key product lines—Amazon Echo.
Amazon Echo is a line of smart speakers/screens that feature Alexa voice assistant technology.
Alexa allows customers to perform a wide range of voice-activated tasks to enhance convenience and productivity in daily life.
Capabilities include:Personal Assistant Functions: Manage to-do lists, set reminders, check traffic, make hands-free calls, and more.Music/Video Playback: Play music, audio books, podcasts, and videos from various streaming services.News and Information: Get the latest news, weather forecasts, and other real-time information.Smart Home Control: Manage and control compatible smart home devices like lights, thermostats, and security systems.Amazon Echo product line is a critical and high-impact part of our business, and in this role, you will play a pivotal part in driving the next phase of growth for these products.
You will deeply understand the business goals and key performance indicators (KPIs) for Echo/Alexa, and seamlessly incorporate them into impactful marketing strategies and executions.Leveraging your extensive knowledge of the product category landscape and consumer insights, you will make a significant contribution to strengthening the brand positioning and accelerating demand generation.
The ideal candidate will be a self-motivated, data-driven marketing leader with a strong ownership mindset and an unwavering commitment to results.
You should be adept at navigating ambiguity, have meticulous attention to detail, and the agility to thrive in a fast-paced, dynamic environment.Key Job ResponsibilitiesDeveloping and implementing local brand equity aligned with the overall business strategy, covering market/consumer analysis, target audience definition.Developing an in-depth understanding of consumer insights to define the local brand strategy, and optimizing brand and product positioning in collaboration with the global brand positioning and the go-to-market team.Leading the execution of integrated marketing campaigns that unify cross-functional strategies and tactics to deliver high business impact.Building and maintaining strong relationships with internal and external stakeholders, including agencies and global teams, to ensure seamless project delivery.Demonstrating proficiency in working within a global organization, including reporting to local/international leadership and collaborating across regions.Analyzing customer data and market insights to inform brand positioning and marketing strategies.
Effectively convincing the leadership team and key stakeholders of the strategic implications and recommended actions is equally important.Overseeing budget management to ensure efficient and effective spending and understanding the financial implications of forecasts