Bachelor's degree in Business, Marketing or Communication or certificate of completion of studies required.
8+ years of experience in digital marketing, brand management or product management
5+ years of experience developing and implementing marketing plans that drive customer demand using a variety of Amazon marketing tools.
5+ years of experience defining and delivering innovative marketing campaigns that drive long-term results.
5+ years of experience interpreting and communicating analytic and quantitative data, develop and measure marketing programs.
Fluent in English/Spanish.
Job summary
Amazon is looking for a self-motivated and data-driven Marketing Manager to help develop and grow our Media business in Mexico.
The Marketing Manager will be responsible for the marketing activities related to our Books, Music & DVD business in Mexico.
This is a unique opportunity to play a key role in an exciting, and fast growing business.
**Responsibilities**:
- Lead site merchandising - develop and execute merchandising activities, manage navigation structure, create pages and merchandising features to support coop initiatives, coordinate and support promotional events and marketing campaigns.
- Lead several programs for customer acquisition and engagement, partnering with several tech teams.
- Work closely with the traffic teams to drive customers and sales to our store, including gateway, outbound, associates, search.
- Design, lead and implement customer experience enhancement/improvement projects together with our editorial team.
- Create and analyze performance metrics and drive business decisions about future direction based on performance and ROI.
- Partner with various technical and business teams to build supporting automation.
- MBA or Master's degree in marketing or product management field.
- Proven experience managing large amounts of data, including customer segments and online campaign metrics.
- Proven track record of defining and delivering innovative marketing campaigns that drive long-term results.
- Ability to manage multiple, competing priorities simultaneously.
Amazon is an Equal Opportunity Employer - Minority / Women / Disability / Veteran / Gender Identity / Sexual Orientation