8+ years of developing and managing acquisition marketing or channel programs experience
- Experience building, executing and scaling cross-functional marketing programs
- Experience using data and metrics to measure impact and determine improvements
- Experience communicating results to stakeholders
- Experience with test and learn, marketing optimization, and experimentation
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Ability to analyze and dive deep on end-to-end CX flows to improve customer experience.
- Strong bias for action, and ability to work independently toward stated goals with mínimal oversight.
- A passion for managing details to optimize programs, tools, and creative. Attention to details to continuously raise the bar.
- Fluency in Spanish
Do you have a passion for great content? Love learning about new products and services and being a part of driving their success? Excel in identifying and communicating mutually beneficial customer and partner propositions and benefits? Passionate about a great customer experience and the data that drives it? A creative marketer that can think big and make it happen? Then the Partner Marketing team at Amazon could be the perfect fit for you, where we build dynamic future for Amazon subscriptions across the globe.
This position is based in Mexico City, Mexico and will report to our Latin America and North America Marketing Lead based in Miami. The role will be held accountable to deliver on team and partner goals around partnerships that specifically drive new customers and sustained engagement.
Key job responsibilities
- Collaborating internally and leading cross-functional teams to deliver best-in-class campaign opportunities and assets for our partners across Prime, Prime Video, and more.
- Working closely with partners across Mexico and Latin America to understand their customers, how their business operates, their goals and their approach to marketing and content, and owning the end-to-end delivery of all partner launches and subsequent growth marketing efforts to drive the business post-launch.
- Leading, implementing and launching partner campaign with the North Star to deliver best-in-class creative excellence that represents both Prime brand and Fuse offer awareness through a partner.
- Diving deep into the data to understand insights and learnings, that in turn drive strategy. Lead performance for partners in your region. Share market intelligence and insights with stakeholders and other teammates.
- Manage end-to-end ideation, execution, and analysis/reporting on campaigns including work-back-schedules, stakeholder approvals, asset/content set-up, and subsequent launch.
- Develop efficient, scalable mechanisms that ensure operational efficiency of the team and acquisition impact.
- Creating ongoing marketing programs and propositions for key partners to market our services, and drive customer engagement and retention.
- Continually optimizing partnerships from launch through to ongoing sustaining efforts to maximize offer discoverability, frequency in comms and SOV.
- Diving deep on the customer journey to deliver a great experience and great results.
- Leading, influencing, and executing integrated go-to-market plans with multiple partners in different business verticals and across relevant internal teams.
- Building ongoing communication channels with and through partners.
- Partnering with Business Development leads on the sell-in of new partnerships with pitches, proposals, and B2B communications that bring Amazon's services and content to life.
- Experimenting with new ways to drive partnership success.
- Functioning at a global level, sharing best practices, and scaling programs or campaigns that benefit North America, Latin America, and other regions.
Mexico City, DIF, MEX
- MBA
- Relevant work experience in integrated partner marketing within the mobile/telecom industry, subscriptions, and/or entertainment, financial institutions and sponsorships.
- Experience working in Mexico and other countries in LatAm.
