Sr. Product Marketing Mgr, Mobile

Detalles de la oferta

.Do you want to lead Marketing for the Amazon shopping app? Do you want to create innovative, bold Marketing programs that will leave a lasting impact on customers? The Mobile Growth team is seeking an experienced, innovative, fun, and results-oriented business leader to own the strategy and execution for the Amazon shopping app as the Senior Product Marketing Manager of Mobile App Growth.You will develop the strategy and execute to drive mobile app adoption and engagement by leveraging all the available mobile app channels including onsite (i.E. Amazon-owned properties), paid (i.E. partnering with third party advertisers), preloads, and non-digital including mass media, customer support, and physical assets. You will drive innovation for the technical team by experimenting with new customer-facing programs. Your experiments will inform automation roadmaps. You will partner with WW locales to run programs in all the countries where Amazon operates. You will collect feedback and ideas, and you will partner with our Business Intelligence teams to create robust, structured insights and reports to identify new opportunities and understand performance. You will be responsible for a budget worth millions of dollars to execute against these programs.The successful candidate will have to think strategically and execute rigorously. You must be detail oriented, understanding every step of the customer journey to simplify and improve performance. You understand the customer deeply: what motivates the customer, what frustrates the customer, and what will ultimately inspire and encourage the customer. You Earn the Trust of your stakeholders and influence them. You are highly analytical, can break down problems into logical drivers, see patterns, dive deep into the data to find opportunities and spot potential challenges. You look around corners for potential opportunities or challenges and proactively put in place plans to address. This is a highly visible position and you will have the opportunity to engage and influence leaders around the world.Key job responsibilities· Own Mobile Shopping App Marketing strategy· Develop, deliver and measure marketing experiments and programs to drive mobile app adoption and mobile app engagement· Collaborate and coordinate with the 1) Mobile Growth technical, product and analytics teams, 2) WW Mobile Marketing teams to identify opportunities and roll out programs, and 3) central channel and business development teams· Represent Mobile Growth in key business reviews including operating planning reviews and quarterly and monthly business reviews· Establish streamlined business processes across, effective marketing campaigns, and strategic partnerships· Develop, report, and continually improve business performance metricsAbout the teamInclusive team cultureAt Amazon we embrace our differences and we are committed to furthering our culture of inclusion. We host annual and ongoing learning experiences


Salario Nominal: A convenir

Fuente: Jobtome_Ppc

Requisitos

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