.Company Overview:DiDi Global Inc. is the world's leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world's transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.Team Overview:Role Responsibilities:In this role you will be responsible for:- Develop and implement a comprehensive social media strategy to increase brand awareness and drive engagement.- Create and curate engaging content for various social media platforms, focusing on TikTok but recommending any other platforms that meet our needs- Help diagnose our social media needs, co-lead the pitch for our new SoMe agency and guide the team through the selection process- Collaborate with the marketing team to integrate social media into overall marketing campaigns and initiatives- Constant monitoring conversation and real-time opportunities for each market- Analyze social media metrics and insights to optimize performance and make data-driven decisions along with the Creative and Media teams- Stay up-to-date with the latest trends and best practices in social media marketing and incorporate them into our strategy- Monitor and report on competitor activity and industry trends- Help the team enchance crisis manuals- Wotk with CAT teams to define and enhance current customer management processRole Qualifications:- Bachelor's degree in Marketing, Communications, or a related field- Proven experience managing social media accounts for a brand or company- Strong written and verbal communication skills- Creative thinker with the ability to generate innovative ideas and content- Proficiency in social media management tools and analytics platforms- Excellent organizational and time management skills with the ability to multitask and prioritize- Strong analytical skills and the ability to interpret data and metrics- A passion for social media and staying ahead of the curve in the digital landscape- Soft skills that will help him/her/they collaborate with Marketing teams and all its stakeholdersEEO Statement:- We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient