.Main Goal:- Assure successful strategic planning and innovation initiatives in alignment with the Global Strategy, in synergy with regional guidance. Collaborate closely with local and regional leadership to drive growth and competitiveness.Key Responsibilities:Market Insights and Needs:Develop comprehensive commercial strategies for pipeline assets before launch.Understand disease burden and unmet needs, market competition, policy, regulatory, and access environment.Conduct forecasting scenarios and commercial assessments upon request from regional leadership.Identify and communicate market needs, key opportunities, and challenges. Utilize market research and available evidence to guide strategic choices.Map and profile key customers across the ecosystem. Engage with customers to identify key opinion leaders (KOLs) and build relationships for new therapeutic areas (TAs).Collaborate closely with regional leadership to consolidate insights and strategies.Launching new products:Coordinate and lead the process of launching new products, including planning, development, testing, and marketing.Innovation:Identify opportunities to improve and develop new products, services, or processes that drive company growth and competitiveness.Business support:Collaborate with different teams and departments to provide the necessary support and ensure smooth daily business operations.Operational continuity:Implement and maintain operational continuity plans to ensure the company can face and recover from potential disruptions or crises.Strategic Choices:Develop market strategy per asset closer to launch, aligned with the Global Strategy, and with input from regional leadership.Assure alignment with local functions on new product access, policy, medical, finance, outcome research, regulatory, and supply deliverables.Maintain recurrent engagement with local and regional leadership in pipeline discussions and significant planning.Engagement and Execution:Lead local cross-functional teams and secure close links with local leadership to generate market-specific and strategic inputs.Plan and execute tactics aligned with regional and global strategies.Drive customer engagement and enhance customer experience.Collaborate with market access colleagues on value demonstration, affordability, and access-specific topics.Proprietary:Prepare implementation of go-to-market (GTM) strategies closer to launch.Focus on the pipeline, ensuring business development units (BUDs) are prepared for upcoming launches.Work closely with regional leadership to coordinate market engagement and inform key questions and deliverables.Apply global-regional-local principles to ensure cohesive strategy implementation.Leadership and Functional Capabilities:Solid understanding of local pharma market dynamics.Demonstrate business acumen and analytic skills with the ability to transfer insights into tangible opportunities related to new product planning and commercial impact