.**Auto req ID: 23280****Title: Trade Marketing Analyst (Remote)****Job Function: Marketing****Location: MONTERREY****Additional Location**:**Company: Harley-Davidson Motor Company****Full or Part-Time: Full Time**At Harley-Davidson, we are building more than machines. It's our passion and commitment to continue the evolution of this storied brand and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us?Our International Markets are focused on creating an inclusive and expanding rider community that appeals to new and existing riders. We strive to deliver an H-D experience with an unequivocal customer focus.From Mexico to Singapore and many places in between, our employees are essential to our success. Our efforts are concentrated on the highest priority markets, primarily North America, Mexico, Europe and parts of Asia Pacific. We have concentrated our resources in-market for maximum impact in line with our future strategy. Our regional offices and in-market teams have the freedom within a clearly defined framework to make decisions to drive their business. In-market teams are agile and equipped to understand consumer needs, provide focused attention to dealers, and respond more quickly to local market conditions.**Job Summary**:We're seeking a Trade Marketing Analyst to bridge the gap between B2C marketing and sales teams. This pivotal role demands a blend of marketing expertise and sales-driven focus to enhance short-term performance. As part of our dynamic team, you'll craft and execute trade marketing strategies to elevate brand visibility, market share, and profitability.**Responsibilities**:**Market Analysis**:- Conduct thorough market research to uncover industry trends, opportunities, and threats.- Evaluate competitor strategies, pricing, and product positioning to inform market dynamics.- Utilize data analytics tools to decipher consumer behavior and segmentation insights.**Trade Promotion Planning**:- Devise and implement trade promotion strategies to boost sales and brand visibility.- Collaborate with sales teams to tailor marketing programs aligned with retailer goals.- Assess promotion effectiveness using KPIs such as sales lift and ROI.**Channel Strategy Development**:- Segment distribution channels based on demographics and preferences.- Recommend channel-specific tactics to optimize engagement and reach.- Continuously refine strategies based on channel performance.**Merchandising and POS Materials**:- Partner with marketing and design teams to develop captivating merchandising materials.- Ensure consistent branding across all retail touchpoints.- Guide POS placement and visual merchandising to enhance product visibility