.JOB POSTING_We are looking for talent as Trade** Marketing Lead**- _ Location: CDMX_- About the job_At Sanofi Consumer Healthcare, we have one overarching mission - to work passionately, challenging ourselves and our industry every day, to build a healthier future by helping people, help themselves, bringing "Health in Your Hands".Our teams are building trusted & loved brands that connect with hundreds of millions of consumers worldwide, enabling better self-care for individuals and communities, while also contributing to a healthier planet. To fulfill this mission, we are embarking our consumers, our customers, healthcare professionals, and our employees in this journey because this is what will make us become the "Best Fast-Moving Consumer Healthcare (FMCH) Company In & For the World".We strive to act as a force for good by integrating sustainability along our business and employees' mission and operate responsibly from both a social and environmental point of view.To achieve this, we need strong talent who will help us shape the future of our Consumer Healthcare business and challenge our industry. At Sanofi Consumer Healthcare, we aspire to create a work environment where people can thrive, grow, and be at their best every day. Our priority is working with integrity to improve the health and well-being of people and communities where we operate, working towards making a positive impact in the world.**Role Purpose**:To design, develop and implement commercial strategy for Indirect channel to maximize the performance of our products at the point of sales, to increase the demand and to improve our business relation with our commercial partners. Lead the alignment of commercial strategy with marketing goals in line with the ambition of the company.**Main responsibilities**:- To design and execute trade marketing activities to support Indirect Channel sales growth and performance- Contribute to sales team to implement strategic initiatives in order to generate better performance results (Sell out, ROI, Net sales)- To define strategy for sales basics (Pricing, Distribution, Merchandising & shelving) for our products in the channel- To develop initiatives and projects to support local and global brands focused on improving profitability