.Full-timeCompany DescriptionWhen you join Turnitin, you'll be welcomed into a company that is a recognized innovator in the global education space.
For over 25 years, Turnitin has partnered with educational institutions to promote honesty, consistency, and fairness across all subject areas and assessment types.
Over 21,000 academic institutions, publishers, and corporations use our services: Feedback Studio, Originality, Gradescope, ExamSoft, Similarity, and iThenticate.Experience a remote-centric culture that empowers you to work with purpose and accountability in a way that best suits you, supported by a comprehensive package that prioritizes your overall well-being.
Our diverse community of colleagues are all unified by a shared desire to make a difference in education.Turnitin is a global organization with team members in over 35 countries including the United States, Mexico, United Kingdom, Australia, Japan, India, and the Philippines.Job DescriptionThe Marketing Automation Specialist is a critical member of the global Marketing Operations team, responsible for executing and optimizing marketing automation campaigns.
This role requires a strong understanding of marketing automation platforms (Pardot preferred), CRM systems (Salesforce), and digital marketing principles, particularly email marketing.The ideal candidate will work closely with global marketing teams to translate their strategic goals into tactical execution within our marketing automation platform.
This includes tasks such as list management, campaign creation, form building, and performance analysis.POSITION RESPONSIBILITIESData Governance and Integrity:Lead data hygiene efforts to maintain clean, actionable, and compliant data within the marketing automation and CRM platforms.Establish and enforce data governance best practices, including deduplication, normalization, and validation.Monitor compliance with GDPR, CCPA, and other relevant data privacy regulations.Develop and manage processes to ensure accurate segmentation, reporting, and attribution.Platform Management:Efficiently manage and maintain marketing automation platform (Pardot).Oversee list imports, pulls, and unsubscribe requests.Create and manage forms to capture lead information.Upload and manage files within the platform.Organize and maintain folder structures for efficient workflow.Build and execute email campaigns, including A/B testing and personalization.Conduct regular audits and clean-up of platform data and processes.Develop and maintain documentation for platform processes, data workflows, and governance policies.Implement requested changes to lead routing rules.Campaign Execution:Develop and execute targeted email campaigns, nurturing programs, and other automated marketing initiatives.Segment audiences based on specific criteria to deliver personalized messaging.Monitor campaign performance metrics and make data-driven adjustments