.**Responsibilities**:- Work with internal content partners to ensure content is serving business objectives and meeting key performance indicators (KPIs)- Create content and provide oversight of the content calendar for those topics and editing of content.- Work alongside leadership to identify relevant paid/owned/earned content amplification opportunities and manage content distribution- Ensure compliance with business, legal and compliance review of content and imagery- Provide recommendations with agency partners to ensure that content is engaging, accurate and optimized for search- Review and continuously monitor analytics and optimize content to ensure that traffic/engagement goals and program KPIs are being met- Support specific partnership pilot programs and work with internal stakeholders to optimize content and distribution- Collaborate to build a media plan with agency partners to strategically distribute content to target audiences- Manage consumer strategy and pilots, as assigned, working to partner and share learnings with global teams- Identify paid channels including social media and syndication partners that effectively align with content topics- Understand and support quarterly paid media budget and manage marketing programs to determine best marketing channels for content- Build targeted audience profiles and segments, as assigned, that strategically align with Citi produced content- Manage retargeting strategy to reach existing Citi customers- Demonstrate return on investment of content and provide leadership with data that supports need for ongoing content investment- Partner with vendors to produce content that aligns with Citi goals and deliver content to targeted audience- Work cross-functionally to develop partnership agreements in accordance with requirements of internal stakeholders**Qualifications**:- 5-8 years of experience in content marketing, content editing or related field**Education**:- Bachelors/University degree or equivalent experienceThis job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.**Content **Design** Sr**:***:**Descripción**:Como Content Design Señor desempeñaras un rol estratégico responsable de resolver problemas complejos de comunicación digital para construir y mejorar la estrategia de homologación de voz y tono en los canales digitales de Citibanamex. Debes aplicar lineamientos y mejores prácticas de Diseño Conversacional dentro de proyectos con equipos multidisciplinarios en conjunto con las áreas de Tecnología y Negocios; así como implementar metodologías de diseño de contenido para definir, probar y medir los flujos conversacionales para entregar valor a través de una comunicación humana, simple y consistente.**Responsabilidades**:- ** Realizar investigaciones de UX **Writing** y Content **Design** para la toma de decisiones.**:- Diseña experiências digitales a través de la estrategia de contenidos