.Company Overview:DiDi Global Inc. is the world's leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world's transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.Team Overview:As part of DiDi's research team you will make user life better by transforming their needs in business solutions which will generate brand preference, users experience and ultimately gains for the companyYou will be able to become the voice of the users by gathering key Insights and tracking our brand health across the globe in order to help key stakeholders to take better decisions and guide business strategiesYou should be able to transform complex concepts and data from diverse sources into clear and accessible communication, combining both quantitative and qualitative research in data analysis, also integrating this information with DiDi's Marketing, Safety Product and Operations strategy teams. Act as an expert data owner with the capability of influencing and consulting stakeholders.Role Responsibilities:**MONITOR AND BE IN ADVANCE OF MARKET MOVEMENTS**:- Lead the Brand health tracking for one of our users audience in Latin America, Egypt and Australia working really close to all key stakeholders to provide them with relevant Information that supports business decision making.- Provide insights and scenarios for marketing and operations strategic planning, not only about communication and branding but also for pricing, promotions, new products, audiences and segments development- Bring relevant and crucial knowledge about our users finding opportunities to win on markets where we play, provide in-depth analysis of the market, our industry and competitors- Develop benchmarks for communication, launches, business problems that will help markets to find synergies**CREATE A GLOBAL USER MINDSET-**- Be perceived as the excellence in users and market understanding- Diagnostic and act on the OKRs that will move more the needle of the business.- Standardize key researches/ process (BHT, communication) and outputs to give us a clear comparison among the markets- Help the teams to set OKRs to be in advance of market movements