.The VP branding manager is a data-driven individual that will be in charge of identifying, proposing and developing a variety of branding strategies to improve brand awareness and brand preference. Responsible of Branding Campaigns and supporting a broad range of Product Management employees, setting strategy and providing direction with leadership skills to ensure the correct implementation of brand strategy and guidelines. Additionally, this role will be responsible of budget and trademarks management together with Finance and Legal teams.**Responsibilities**:- Monitor and analyze Brand Metrics to make strategic decisions. Constant brand tracking and follow up of dashboard metrics to maximize efficiency. Deep dive to study key area trends.- 360° Branding campaigns: end to end process. (strategy, creative concept review, media channels, execution and real time optimization).- Manage administration processes, contributing to best practices and process improvement.- Analysis of online and offline channels to identify areas of improvement.- Develop and drive effective integrated marketing campaigns.- Partner with external and internal 3rd parties to achieve common goals.- Create engagement communication strategy and prioritize to create consistency in message, design and delivery across channels.- Manage strategic program roadmap, program/product launch, and program marketing to gain maximum benefit from each product.- Monitor client and competitor market research to ensure successful execution of a marketing plan spanning product, brand, acquisition, customer and retention, and improving performance, brand preference, and client engagement- Manage day-to-day product marketing for core products such as client experience and client communication strategies as well as help the team prioritize, negotiate, and remove obstacles to achieve business results.- Participate in development of client valued propositions, positioning, segmentation, pricing, targeting, channel strategies, and competitive differentiation to achieve preferred status as a partner to Citi clients.- Oversee program life cycle including market demands, technology trends, and the competitive field as well as develop and communicate a business plan to approach the marketplace.**Qualifications**:- 6-10 years of relevant experience in marketing or financial sector- ** English advanced (necessary)**:- Experience with project management, Ability to work in multiple projects, challenges and meet tight deadlines- Preferrable experience in the industry (practices and standards)- Ability to develop strategy, resources, and inspire a diverse set of individuals- Clear and concise written and verbal communication. Impecable spelling and good drafting skills.- Creative skills.- **Job Family Group**:Marketing- **Job Family**:Marketing Generalist- **Time Type**:Full time- Citi is an equal opportunity and affirmative action employer