.Company Description"Leading the hospitality revolution", Accor is more than a hotel group. With luxury to economy, homestays to resorts, we are a holistic ecosystem of 40 brands in 110 countries, Talent and Solutions, ready to engage with the future's endless possibilities. Accor has an offer to bring new life to the way you live, work, play and do business with a personalized guest experience.Job DescriptionWe are looking for an ambitious VP Experience - Economy Brands for our eco Brands to join our Global Brand & Marketing Team. This is an exciting role leading transformation and evolution of Ibis, Ibis Styles, Ibis Budget and Greet.Reporting to SVP of Economy Brands, the VP will play an integral role within the Global Brand & Marketing organisation and will provide thought leadership and strategic thinking for defining culturally relevant experiences that are conscious, and drive brand desirability, relevance, and preference.The VP in close collaboration with marketing, design, regional and transversal teams (e.G., loyalty, digital, sponsorships, partnerships…) will lead key workstreams related to defining and executing brand experience, signature experiences, product strategy and operating standards.What we value as a brand team:We are all about building brands with a purpose, putting cultural relevancy at the heart.Our role is to make our brands a canvas of collective creativity that is co-created with our communities.We believe in progressing and thriving as a diverse collective of open-minded individuals.We are all about consistency but love a little bit of grey – as this is where huge leaps happen.With our kind hearts we bring richness and relevancy to all our stakeholders.We harness our diverse backgrounds to create experiences that put people and community at the core of our strategy.We are progressive and humble, consciously building a path to an inclusive future for all.What is in it for you:An opportunity to embark on an exciting career in a large ecosystem of brands, know-how and solutions present in 110 countries.The opportunity to be yourself and collaborate with other bright minds in a relaxed, innovative, start-up like culture.The opportunity to challenge the status quo and work in a rewarding environment, building global brands.Great healthcare, nifty rewards, competitive salary, and hybrid work solutions.Learning opportunities to broaden your skillset and development.A calendar of events and programmes to learn, celebrate and make a positive impact.What you will be doing:Brand experience designDevelop and maintain brand visual identity, merchandising and operational assets.Develop and co-own the 360-brand customer journey (offline and online) with brand marketing teams.Develop new products, sub-brands, signature moments (arrival, stay, service, food & drink, well-being, entertainment, sustainability, family, meetings & events etc