**Web Analytics Catalog Specialist**
**About the AstraZeneca**
AstraZeneca is a global, science-led, patient-focused pharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines for some of the world's most serious disease. But we're more than one of the world's leading pharmaceutical companies.
As a high-performing team, we are united and motivated by our shared purpose - to push the boundaries of science to deliver life-changing medicines. We come to work each day to make a difference - to patients, society, and our company.
Here you will experience a fast paced and agile environment as we continue to support the business on a journey of evolution and growth, driven by new, exciting technology and digital innovations. It's challenging and sometimes demanding, and that's why we love it.
**About the team**
AstraZeneca is passionate about advancing our Omnichannel capabilities by rolling out an enterprise Taxonomy to improve the quality of data we capture. In doing so, we promote a consistent data set to enable richer insights, increase data integrity, and progress AI initiatives to support valued experiences for our customers. Delivering such experiences requires a centralized repository and expertise in Taxonomy enablement.
**About The role**
The Web Analytics Catalog Specialist is responsible for championing a metadata framework aimed at automated omnichannel orchestration and enriching datasets to deliver insightful data while providing operational efficiency.
**The Web Analytics Catalog Specialist** **will be accountable for**:
- Act as the foremost authority on Taxonomy, driving the optimization of a Taxonomy reinforcement tool pivotal for:
- Cultivating and refining enterprise-wide Taxonomy for in-depth insights and streamlined campaign orchestration operations.
- Conduct comprehensive user testing as the taxonomy tool capabilities evolve, ensuring seamless alignment with business needs.
- Serve as the Point of Contact (POC) for the end-user community, ensuring that taxonomy development aligns with evolving business requirements.
- Proactively gain insights into emerging campaign scenarios from end users and assess Taxonomy's adaptability to handle them.
- Spearhead consensus-building efforts on taxonomy definitions while adhering to Governance framework, facilitating swift adoption.
- Provide strategic recommendations for enhancing the tool and taxonomy, aligning with market trends and user needs.
- Identify opportunities to streamline processes in response to evolving business requirements.
- Develop and curate training materials, including guides and videos, to empower the end-user community. Align these resources with monthly IT releases, showcasing new functionalities and enhancements.
- Offer expert guidance on tagging best practices to ensure precise and comprehensive data capture.
- Establish and maintain comprehensive documentation to support taxonomy intricacies.
- Continuously educate stakeholders, promoting and championing taxonomy processes, workflows, and implementation frameworks.
- Facilitate dialogue within the Governance group to ensure seamless integration with downstream systems and channel teams.
- Act as steward of the taxonomy and tool, providing hands-on support to global end users throughout the omnichannel data activation process and campaign data configuration.
- Collaborate with Global Commercial IT (GCIT) and the Taxonomy Business Owner to assess, prioritize, and provide end-user feedback on new features and updates.
- Uphold the omnichannel taxonomy standard (XLS), incorporating approved change requests and updates under the guidance of the Taxonomy Business Owner.
- Address end-user inquiries related to tagged items, the taxonomy, and the tool, ensuring clarity and resolution.
- Liaise with downstream system/channel teams to swiftly resolve user issues.
**Requirements**:
**Essential**
- A minimum of 3 years' experience supporting large organizations in a role associated with operations delivery.
- An appreciation of the importance of taxonomy in ensuring high-quality data for reporting and data activation purposes.
- Knowledge of technical dependencies and data integration requirements
- Knowledge of Omnichannel enabling technology platforms and how they are leveraged to enable various aspects of a customer experience.
- Experience with tools associated with customer journey orchestration, customer data platform, web analytics, and reporting.
- Experience in working with key stakeholders to understand the analytics objectives and to aid in the development of Tagging strategy for the web analytics tools (e.g., Adobe Analytics or Google Analytics) and best practices
- Considerable experience working among cross-functional teams driving towards a common objective
- Ability to build positive relationships in teams spanning Data Strategy, Analytics, Operations, and Technology.
- Ability to lead mult