VP OF MARKETING (100% Remote outside of Canada)WishpondMXN 400,000 - 600,000OVERVIEWWe are searching for a Vice President of Marketing to join our team. This is a fully remote position and the successful individual could be based anywhere in the world. As a member of the Marketing Team, the incumbent will be responsible for creating and implementing product marketing strategies and processes for all of our brands including Wishpond, PersistIQ, Brax, Viral Loops, and Essential Studio Manager. Working with cross-functional teams, they will help define winning go-to-market strategies and lead the launches of innovative product releases. The VP of Marketing is responsible for the success of Wishpond Technologies.RESPONSIBILITIESCreate and implement strategic marketing initiatives in line with overall business objectives across various marketing functions, including performance marketing, events, social media marketing, and product marketing.Set revenue targets and analyze data to determine necessary changes to achieve these targets.Perform quality control in terms of consistent brand messaging and customer communications.Seek out new relationships with customers, partners, and suppliers while nurturing existing relationships.Monitor marketing budgets to limit expenses.Create and lead a successful team while nurturing a culture that reflects and enhances company values.Use data and analytics for decision-making and measuring marketing effectiveness, while creating a culture of structured experimentation and iteration to drive growth.Provide strategic guidance and leadership to support overall business growth and success.Optimize the effectiveness of existing marketing channels such as emails, social media, and website based on data-driven insights.Other duties as assigned.QUALIFICATIONSA minimum of 5-7 years of experience, preferably within a SaaS-oriented marketing operation or marketing agency.A degree or diploma relevant to the organization is considered an asset.Strong recruitment, training, leadership, and negotiation skills.In-depth knowledge of marketing strategies and best practices.Ability to manage global teams and complex projects seamlessly.Detail-oriented and creative with a passion for helping partners and team members achieve their goals.Ability to analyze data and information to make key decisions that lead to continuous wins.Strong in audience and marketing research.Self-motivated with the ability to establish and maintain solid relationships through a client-first mentality.Ability to work both independently and collaboratively as part of a diverse team.Technical, analytical, results-driven, with the ability to multi-task in a fast-paced environment.Organized, administratively strong, with solid writing, phone, and general communication skills.Fluent in English (spoken and written); knowledge of a second language is considered an asset.Willing to participate in ongoing education and training for the role.WORK ENVIRONMENTProvide your own workstation, computer, and headset, and have a fast and reliable internet connection. Certain roles will require the use of company-approved software.Prepare to work standard business hours on EST or PST.Background verification may include employment references, criminal record, and credit checks.Provide a valid government-issued photo ID and proof of residential address as part of the onboarding process.GREAT REASONS TO JOIN OUR TEAM!Fully remote position allowing you to work from your home anywhere in the world!Exciting and dynamic environment with a great leadership team.Comprehensive training program and regular performance reviews to facilitate your success.Competitive compensation based on experience and proven abilities.Great referral programs with incentives and bonuses.Unbelievable product discounts when you use our products for your own business.A global workforce of multi-cultural and talented colleagues.A close-knit operation with amazing growth opportunities for your personal development.A high-growth SaaS technology company publicly traded on the TSX Venture Exchange.Corporate headquarters in beautiful Vancouver, British Columbia, Canada.Access to our education credits program and so much more!ABOUT USFounded in 2009, Wishpond is a rapidly growing technology company providing digital marketing solutions targeted at small businesses. The cloud-based platform includes landing pages, social promotions, website pop-ups, online forms, and lead activity tracking. Wishpond serves over 3,000 customers in various industries and sizes, from startups to large Fortune 500 companies.To learn more about Wishpond Technologies, please visit our website or any of our social media platforms:Website: www.wishpond.comInstagram: @wishpondofficialTwitter: WishpondYoutube: ThewishpondLinkedIn: WishpondAPPLICATION PROCESSIf you are interested in applying for this exciting opportunity, please provide an updated resume in English (PDF or Word formats only), quoting the position title in the subject line of your cover letter.Wishpond Technologies is an equal-opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture that does not discriminate on the basis of disability, status, or any other basis protected under legislation. We thank all applicants in advance for their interest in this position; however, due to the volume of applications we receive, we are unable to respond to phone, email, or agency inquiries.
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