.Full-timeCompany DescriptionSince 1940, Dairy Queen has been one of the world's best-known and loved brands. Based in Minneapolis, MN, International Dairy Queen Inc., (IDQ), is the parent company of American Dairy Queen Corporation. As a leading franchisor, there are more than 7,000 independently owned and operated restaurants in the U.S., Canada, and more than 20 countries around the world. IDQ is a subsidiary of Berkshire Hathaway Inc. (Berkshire) which is led by Warren Buffett, the legendary investor and CEO of Berkshire.Here at IDQ, we create extraordinary Fan experiences every day and we do this through our commitment to hiring and retaining only the best-in-class talent. We firmly believe that our employees are the catalyst to the success of the company where their initiative, strategic thinking, and entrepreneurial spirit are recognized and rewarded. We're looking for motivated, passionate, and dedicated individuals with an inherent need and ambition to go after bigger challenges.Job DescriptionWe have an exciting opportunity available for Marketing Manager supporting the Latin America and Caribbean. The individual contributor role will assist in the development, management and implementation of marketing plans and programs to optimize traffic, store sales, brand building, service fees and profits for Dairy Queen Franchisees. Protect Dairy Queen Trademarks. Ensure assigned national level marketing initiatives are completed efficiently and effectively. Provide marketing support and counsel to franchisees, advertising agencies and internal teammates.Key Accountabilities Include:Strategic Planning and ExecutionAssist in the development and execution of strategic plans and annual marketing calendars for assigned markets.Collaborate with franchisees to ensure the strategic plan is understood, supported, and incorporated into daily business operations.Work with the regional team and Director of International Marketing to develop long-term brand strategies.Agency ManagementMonitor and manage agency communication with franchisees.Hold agencies accountable for performance, media buying, creative direction, brand building, and budget compliance.Conduct formal annual reviews of agency performance.Digital Marketing and Social MediaCollaborate with internal teams and advertising agencies to manage digital objectives aligned with business goals.Review and approve social media content, ensuring alignment with Marketing leadership and Legal department.Relationship ManagementMaintain effective relationships with international team members, franchisees, agencies, research companies, and vendors.Present information, strategies, and concepts to cross-functional leaders and franchisees to inspire action and achieve corporate goals.Assist with the leadership and management of Franchisee Advisory Councils (FACs)
