.Channel And Field Marketing Manager (Remote)Channel And Field Marketing Manager | Object First | MexicoAre you an ambitious channel and field marketing professional looking for a fast-paced growth opportunity? Object First is looking for a LATAM Channel and Field Marketing Manager to help support our growth in the region! Established by the founders of Veeam, Object First provides cutting-edge immutable backup storage solutions for our customers and partners with a team that is focused on collaboration, creativity, and business results. Join us and help build the next immutable backup storage company!JOB PURPOSEAs a Channel Marketing Manager, you are responsible for the definition and execution of tailored marketing programs to recruit new channel partners, help existing partners to increase sales of Object First and build customer demand and awareness. The focus will be on LATAM, where you will be responsible for strategy, tactics, reporting and establishing processes to support the GTM goals. Activities will include customer/end user awareness and demand programs, partner enablement, and sales enablement.The ideal candidate will have an entrepreneurial approach and quickly move from planning to implementation. A keen understanding of the IT channel, and what partners value to drive growth is essential. This position requires strong program and project management skills, working with a distributed sales and marketing team. Establishing strong working relations with core SMEs on other teams (Sales, Product Marketing, Product Management, Demand Generation and Operations) will be critical to ensure consistency in messages and tactics. Close cooperation with regional sales teams is required to align priorities, performance, and programs. Preferred location: Mexico, will consider candidates from Argentina.KEY RESPONSIBILITIESCollaborate with Marketing and Sales teams to align strategy in areas of end user demand, as well as partner recruitment, enablement, and growth.Build clear marketing plans, and measure ROI by month and quarter.Establish relations with core SMEs across the organization to understand messaging and content produced and its relevance for channel partners.Act as an ambassador of partner ecosystem and ensure that its brand and messaging to partners/prospective partners is reflected in all content.Support the regional field and channel leaders to address geo-specific nuances to delivery of programs, content, and communications.Create and deliver marketing programs and communication assets to channel partners.Deliver a consistent program of digital demand generation programs, with the purpose of building awareness, recruiting end users and partners, and enabling partners to sign net new customers.Plan and execute field events.Coordinate Public Relations and Analyst Relations activity in region.Organize the regular and transparent process of tracking the performance (leveraging Pardot, Salesforce, and other platforms)
