Chief Marketing Officer

Chief Marketing Officer
Empresa:

Medpack Group


Detalles de la oferta

**About Us**:We are a small but rapidly growing cosmetics/skin care contract manufacturer located in St. Petersburg Florida USA. With expertise in the creation of high-quality products, we are constantly striving for excellence. Our state-of-the-art manufacturing, warehousing and laboratory facilities are the backbone of our operations. Supported by a team of dedicated professionals, we are committed to delivering unparalleled quality in every product we manufacture.**Responsibilities**:- Evaluate emerging market trends, business prospects, and market segments on both a global and local scale.- Assess past performance of collections, categories and campaigns to improve marketing effectiveness and ROI.- Analyze service quality and customer satisfaction.- Assess potential partnership prospects.- Establish and update policies and procedures for order fulfillment.- Design business questions to be used for data mining and analysis.- Develop a service recovery framework.- Develop and execute a roadmap for enhancing the functionality of the online store.- Establish and enhance service operations.- Cultivate, oversee, and evaluate the performance of relationships with technology vendors.- Boost performance in e-commerce sales.- Encourage service innovation.- Generate ideas and strategies informed by data-driven insights and recommendations.- Execute strategic and tactical e-commerce programs.- Oversee and review operations and processes in e-commerce.- Manage customer retention and loyalty programs.- Manage sales, promotions, marketing, and social media campaigns and programs across digital platforms.- Oversee the procurement and implementation of new technologies.- Measure order fulfilment and customer satisfaction performance.- Monitor and assess data mining and analytics tools.**Skills, Knowledge and Experience**:- Minimum 3 to 5 years' experience in a similar role- Bachelors' degree in Digital Marketing or related field.- Knowledge of implementing digital marketing concepts such as PPC, SEO, social media, display and affiliate channels.- Confidence developing and overseeing retail and eCommerce-focused digital marketing strategies.- Excellent understanding of UX, web design, customer flow and web analysis.- Confidence in traffic analysis, reporting tools and optimization.- Knowledge of Attribution modelling, website speed optimization, A/B testing, conversion management, sales journey optimization, traffic analysis and reporting tools.**Job Types**: Full-time, Part-time, ContractWork Location: Remote


Fuente: Jobtome_Ppc

Requisitos

Chief Marketing Officer
Empresa:

Medpack Group


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