**Descripción de la empresa**
Informa Markets Division is the world's #2 exhibitions organizer focused on transaction-oriented exhibitions and trade shows, which connects buyers and sellers and supports the flow of business and trade in over a dozen specialist markets to help businesses meet, discover products, trade, and grow through major exhibitions, virtual events, digital marketplaces and specialist content and data services. Informa has a portfolio of over 450 international B2B exhibitions, serving several core verticals, including Pharma, Finance, Health & Nutrition, Environmental Science, Artificial Intelligence and many more.
**Descripción del empleo** Requirements and competence**:
**Strategy and Management**:
- Support and comply with the content marketing strategy aligned with the business and portfolio objectives provided by management for assigned events.
- Lead the people on your work team for the timely and objective fulfillment of activities, as well as monitor the fulfillment of the work of editorial freelancers.
- Support in budget control of each assigned event, giving a timely report to content management
- Support to the commercial areas of each portfolio for the sales orientation of content sponsorships
- Implement agile methodologies to improve the adaptability and operational efficiency of the assigned team
**Physical Content**:
- Create, coordinate and propose new improvement strategies for the in-person content of the shows
- Define and shape the conference program and all content areas of the event, confirm speakers and provide timely follow-up from the beginning to the completion of the event.
- Support in the coordination and logístical monitoring of the sponsored content of each event
**Digital Content**:
- Create, coordinate and monitor the digital content of the programs with the team: Content Blog, Video interviews, Industry Reports, Ebooks, etc.
- Propose and implement new strategies and formats of digital content to the content management of the different shows.
- Support in the coordination and logístical monitoring of the sponsored content of each event
**PR Activities**:
- Monitor, comply with and maintain the relationship with associations and strategic partners of the assigned events
- Search for associations and media that can strengthen the events by assigning
**Requisitos**
- Degree in Marketing, Administration, Public Relations, Communication, Journalism and related areas;
**Essential Abilities**:
- Advanced English
- Experience in strategic marketing plan and people/team management: 2- 4 years
- Strong Copywriting Skills: Proficient in crafting compelling and persuasive copy that resonates with the target audience, drives engagement, and communicates key messages effectively.
- Communication: Strong verbal and written communication skills with meticulous attention to detail.
- People Skills: Adept at forming strong relationships with team members, stakeholders, and consumers.
**Desirable Abilities**:
Experience in Events
Experience in Development Content
**Extra Knowledge**:
- MS Office
- Adobe Experience Manager, Wordpress: Basic Webpage publication skills
- Adobe Analytics and/or Google Analytics