.CBM Internal Medicine Rimegepant VyduraPosition SummaryResponsible for the pre-launching, launching, developing, designing, and executing the strategic marketing plans for Vydura- Rimegepant achieving the targeted penetration rate of the brand at migraine market in México.**Responsibilities**:- Develop marketing plan and strategy- Drive voice of customer insights- Drive segmentation of audiences across markets to optimize messaging and GTM plans- Leads efforts to develop innovative and integrated digital omni-channel strategies to build proficiency in Customer Experience; develop tactics to communicate brand messages effectively and efficiently to customers, with interconnected and consistent provider journeys across solutions- Shapes and leads the development of rapidly-created, agile and modular content using available tools- Uses streamlined content testing and actively identifies gaps to inform new content development- Embeds foundational analytics capabilities (e.G., global dashboards, tracking/reporting of metrics and KPIs) via coordination with global analytics teams and rapidly adjusts engagement approach based on new insights- Adopts best practices for leveraging go to market solutions in HCP engagement; provides feedback and share voice of customer to internal partners for solution evolution- (for global roles only) Designs and executes an integrated Global Category Brand Marketing Strategy and resource plan and dynamically adapt strategy to reflect changing market conditions (e.G., competitor moves)- Uses real-time customer behavior to sharpen customer segmentation and execution of marketing mix - delivering content that is more relevant and timely- Drives brand strategy and interactions, leveraging customer insights along the journey- Adopts best practices for omnichannel marketing activities to improve efficiency (e.G., deep understanding of analytics to efficiently interpret complex dashboards)Organizational Relationships- Country Manager/ Category Lead- NAMs (Retail & Government)- MSL (Medical Scientific Liaison)- Health Solution Partners- RTAL y BIL´s (equipo regional)- Trade Marketing, Access, Medical, Regulatory- District Managers and Sales LeadsEducation & Experience- +2 years of marketing experience- +2 years at pharma industry managing mature or innovative brands- Advanced English skills- Power Point, Excel, Word proficiencyExperiences / Skills- Experience in working with different channels i.E