Req ID Guadalajara, Mexico
Required skills and experience
•2-3 years of experience in web content management •Knowledge of Wordpress, Pagebuilder, Knowledge of used CMS Systems, in Detail: FirstSpirit, (Bonus: Episerver), MS Office, Jira, Adobe Creative Suite (PS) •Good understanding of digital KPI and analytics, as well as data driven marketing with a performance mindset. •Knowledge of UX design, latest SEO principles & analytical tools •Ability to translate analytical data into actionable insights •Structured and well organized, good communication & collaboration skills •Ability to work internationally, cross functionally and in a multi cultural team •Strong skills in social media environment with affinity to new social media channels (e.g. Instagram, Tik Tok, Twitch) •Deep knowledge of media and content creation methods •Good understanding of best content and digital marketing practices and trends •Experience with our E-Mail marketing tools Dotdigital & Pardot & Salesforce Main accountabilities, responsibilities and deliverables
•Overall content availability, accuracy and usability across assigned web site domains and languages •Continuously improve website content performance indicators through systemic A/B testing program execution •Preparation & timely publishing of landing pages and user experience on the websites •Cooperation with the website management agencies and internal stakeholders to generate digital assets and content targeting the relevant channel audience. •Actively engage with the Digital Front End Solutions team to align and cooperate on a mutual website performance improvement plan, overall User Experience design and page grids •Ensure all initiatives are in line with overall marketing and communication initiatives •Ensure all digital and website marketing material complies with latest SEO requirements •Ensure legal and functional (communication, brand, engineering) compliance before publication •Support deployment of digital marketing campaigns via ad placements and SEO keyword bids •Develop Strategies of embedding the Social Media Channels into our Website Landscape •Development & Designing of E-Mail marketing campaigns and organization •Design of Marketing Automation E-Mail Campaigns •Development of Goals and KPI´s regarding E-Mail Marketing & Automation measures, Analysis of results and reporting to relevant Stakeholders •Handling of Tasks in E-Mail Marketing with our internal tools •Providing and enabling reports of ZF Aftermarket's Social Media landscape to relevant stakeholder. Responsibility for internal approval process