**Responsibilities**:
- Provide overall leadership and direction to the Marketing Operations team, setting strategic objectives and ensuring the alignment with overall business goals-
- Manage the technology stack related to marketing automation, evaluate and implement tools and systems to enhance marketing efficiency and effectiveness-
- Lead the acquisition and integration of new systems to support evolving marketing strategies-
- Oversee the development and execution of marketing campaigns across various platforms, ensuring best practices and innovative approaches-
- Drive performance management processes within the team, setting KPIs and ensuring continuous improvement in operations and outcomes-
- Cultivate a culture of excellence and accountability, mentoring team members and developing a high-performing marketing operations group-
- Collaborate with other senior leaders to integrate marketing operations with company-wide strategies-
- Conduct high-level analysis of marketing performance, translating data into strategic insights and action plans-
- Manage vendor and stakeholder relationships, ensuring that marketing operations delivers value and maintains alignment with business objectivesQualifications:
- 10+ years of experience in marketing operations, with a minimum of 5 years in a leadership role overseeing a marketing operations team-
- Proven experience managing a comprehensive marketing automation stack and leading digital transformation initiatives-
- Strong strategic planning and team management skills, with a track record of building and leading successful teams-
- In-depth knowledge of marketing automation platforms, CRM systems, and analytics tools-
- Demonstrated ability in performance management and driving teams to achieve and surpass objectives-
- Excellent communication and interpersonal skills, with an ability to inspire and lead teams in a dynamic environment**Education**:
- Bachelor's degree in Marketing, Business, Technology, or a related field. Master's degree or equivalent experience preferredPersonal Attributes:
- Visionary leader with a strategic mindset and the ability to foresee business needs-
- Exceptional problem-solving skills, with a focus on efficiency and scalability-
- Strong decision-making abilities and a results-oriented approach to marketing operations-
- Ability to foster a collaborative team environment and empower team members to excel-
- Resilient and adaptable, capable of navigating complex business challengesCome as You Are
