.Researches, defines, aligns, develops, and implements sales and marketing strategies with P&L (profit and loss) accountability to enable the sales force to effectively sell, fulfill, and service new and existing individual or portfolio of banking products and improve the customer experience. Carries out market research, forecasting, pricing, and competitive analysis, monitors product and system performance, and assesses problems to develop and implement solutions. Manages product risks in compliance with legal, regulatory, and risk compliance, and reporting. Collaborates with internal partners across the enterprise to take products to market.Fosters a culture aligned to BMO purpose, values and strategy and role models BMO values and behaviours in all that they do.Ensures alignment between values and behaviour that fosters diversity and inclusion.Regularly connects work to BMO's purpose, sets inspirational goals, defines clear expected outcomes, and ensures clear accountability for follow through.Builds interdependent teams that collaborate across functional and operating groups to create the highest value for all stakeholders.Attracts, retains, and enables the career development of top talent.Improves team performance, recognizes and rewards performance, coaches employees, supports their development, and manages poor performance.Acts as a trusted advisor to senior leaders for making business decisions and implementing strategic initiatives.Develops an expert understanding of business/group challenges.Networks with industry contacts to gather competitive insights and best practices.May consult to or serve on various committees and task forces.Makes strategy and new initiative recommendations to senior leaders on strategy and new initiatives, based on an in-depth understanding of the business/group.Acts as a subject matter expert on relevant regulations and policies.Assists in the development of strategic plans.Identifies emerging issues and trends to inform decision-making.Recommends business priorities, advises on resource requirements, and develops roadmap for strategic execution.Develops sales strategy, growth metrics, and plans to achieve sales objectives.Determines product lifecycle in development of product and sales strategies.Manages resources and leads the execution of strategic initiatives to deliver on business and financial goals.Determines product lifecycle.Supports the execution of strategic initiatives in collaboration with internal and external stakeholders.Conducts independent analysis and assessment to resolve strategic issues.Develops business cases by identifying needs, analyzing potential options, and assessing expected returns on investment.Provides recommendations on product lifecycle.Acts as the prime contact for internal/external stakeholder relationships, which may include regulators.Builds effective relationships with internal/external stakeholders.Ensures alignment between stakeholders