The Email Marketing Specialist role is responsible for the day-to-day execution of email marketing campaigns and database management.
This individual will partner with cross-functional teams to provide seamless execution of email marketing programs ensuring best practices and strategies to continuously improve the effectiveness of our emails.
To be successful in this role an individual must see the department as a revenue-generating arm of the company and constantly look to improve ROI.JOB DUTIES: Utilize strong analytical skills, data-driven mindset, and vast knowledge of email best practices, segmentation, and deliverability to ensure success of email programs.
Identify opportunities to automate and improve marketing communications.
Manage A/B and Multivariate Testing and produce recommendations and findings.
Manage database – maintenance, list imports, and list management.
Proactively identify and mitigate risks to the execution of email campaigns and manage email calendar.
Project manage all tasks related to email to ensure timely completion of projects and quality assurance testing for flawless campaign sends.
Take ownership of building and managing all marketing automation programs.
Report on email marketing program performance monthly.
Benchmark performance against industry and ADI Global standards.
Ensures all program assets and data management programs adhere to General Data Protection Regulation (GDPR) and local email laws Other related ad hoc duties as assigned.
YOU MUST HAVE: Bachelor's degree in marketing or related field.
2+ years of experience in Digital Marketing.
Prior experience with advanced usage of the English language inclusive of written and verbal communication.
Proficiency in marketing automation platform including Marketo (or other similar software) and/or Salesforce.
WE VALUE: Experience using Iterable Excellent communication, organizational and writing skills.
Ability to manage multiple priorities and demanding timeframes.
Must be highly organized and detail oriented.
Able to work independently with minimal direction while staying on task.
Follows through with tasks to their completion.
Solid business sense balanced with technical aptitude.
Strong communication skills.
Must be able to work independently and as a team member.
Ability to prioritize and be flexible in a fast-paced environment.
Experience with .
Experience with report creation and data analysis Understanding of Content Marketing and Social Media Marketing.
WHAT'S IN FOR YOU: Great work environment and exceptional Resideo benefits Ability to grow into different areas of the organization based on expertise and interest.
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