Growth Media - Specialist
Apply locations Mexico City time type Full time posted on Posted 3 Days Ago job requisition id R24_788
Who we are:Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.
We'd love to hear from you if:Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.
As the Growth Media Specialist you will:Develop and execute performance marketing strategies: Plan, implement, and optimize multi-channel campaigns (paid social, PPC, display advertising, etc.) to meet acquisition, conversion, and ROI goals.
Analyze data and optimize campaigns: Use analytical tools to track, analyze, and report on key performance metrics. Continuously optimize campaigns based on insights to maximize performance and efficiency.
Confidently interpret trends and tell the story behind your clients' KPIs, making recommendations based on ROI, CPA, CPC, CTR, and ROAS to maximize performance and efficiency.
Audience targeting and segmentation: Identify and target relevant audience segments through data analysis, A/B testing, and audience profiling to improve campaign effectiveness.
Collaborate with creative and content teams: Work closely with creative teams to develop high-performing ad creatives, landing pages, and other assets to improve campaign performance and user experience.
Budget management: Manage budgets effectively across multiple campaigns and channels, optimizing spending to achieve desired outcomes while maintaining cost-efficiency.
Stay updated with industry trends: Keep abreast of industry best practices, emerging trends, and new technologies in performance marketing to implement innovative strategies and tactics.
Reporting and insights: Generate regular reports and provide actionable insights to stakeholders, highlighting key findings, performance trends, and recommendations for optimization.
Professional Qualifications:Bachelor's degree in Marketing, Advertising, Business, or related field. Master's degree or relevant certifications are a plus.
2-3+ years of proven experience in performance marketing, with a focus on user acquisition, conversion optimization, and ROI-driven campaigns.
Expertise in Google Ads and/or Facebook Ads Manager, as well as analytics tools such as Google Analytics and Adobe Analytics.
Advanced computer skills, particularly Microsoft Excel, PowerPoint, and Google Suite Products (Google Slides, Google Sheets, etc.).
Hands-on experience in managing monthly campaign budgets from $30k+.
Client management and client-facing experience desirable.
Strong analytical skills and ability to interpret complex data to derive actionable insights.
Excellent communication skills with the ability to collaborate effectively with cross-functional teams.
Ability to work in a fast-paced, dynamic environment and adapt to changing priorities and strategies.
Certifications in Google Ads, Facebook Blueprint, or other relevant platforms are desirable.
Ecommerce and agency experience desirable.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Benefits:Unlimited PTO: At Tinuiti, we believe you deserve time to rest and enjoy life unplugged from your devices. When you take time for yourselves, you're able to bring your best self to work. That's why we prioritize flexibility, a fully remote environment, and offer unlimited paid time off. On top of that, we have 17 paid holidays and company-wide shutdowns, fittingly named Owning Our Offline (OOO), to give us all a chance to collectively log-off and step away from our desks together. Above industry standard work-life balance is something we're proud of, and it's one our most loved benefits from Tinuitians year-over-year.
Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts.
Retirement: Match up to 4% of your contributions at 100% with immediate vesting.
Perks and Wellness: Fringe, Forma, Thankful giving, Equity.
Learning and Development: Mentor program and more.
Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.
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