Overview We are seeking a Public Relations Specialist for our Marketing Team in Mexico City, Mexico, focused on developing and building relationships and managing communication with local media outlets, journalists, and Garmin influencers/ambassadors for the key Garmin business segments, including fitness/wellness and outdoor. Lead media, public relations, and influencer marketing efforts to build awareness of Garmin's products and facilitate the best possible editorial coverage in print, broadcast, and online/social media.
Essential Functions Drive awareness of Garmin's business segment products and demonstrate their unique advantages of compelling design, superior quality, and best value to members of the media and general public.Work closely with Garmin's local Marketing Team to develop and execute advanced or complex PR strategies and programs that are aligned with the company's goals, including press releases, media advisories, influencer marketing strategies, product pitches, and company statements and quotes.Maintain and grow relationships with media contacts throughout the respective industry, including facilitation of review/demo units when applicable, managing larger, key media relationships.Present a monthly report of activities and achievements related to the scope and coverage in the media.Day-to-day management of Garmin's local influencer/ambassador program, including evaluating/contracting potential ambassadors, developing & executing communications plans, monitoring/reporting results, product training, etc.Collaborate with Garmin's Social Media Manager and Content Creators in developing monthly market-related content for the company's social media channels.Assist in translation and localization of corporate messaging when needed (Press Releases, Marketing/Product Memos, etc.).Attend and represent Garmin at industry tradeshows and PR events.Manage searches and daily reports of notes related to the brand, competition, or keywords to be received via email by Garmin team members and include this information in the reports of media coverage results.Communicate a deep understanding of Garmin's product line and the competitive landscape.Budget administration for the Media & Influencer Marketing Plan according to the guidelines of Marketing management.Other Responsibilities: Accept and complete projects and other duties as assigned by supervisor or manager.Basic Qualifications Bachelor's Degree in Public Relations, Marketing, Communications, Journalism, English, or related field from an accredited four-year college or university.Must possess a minimum of 2-3 years of public relations, marketing experience, or equivalent work experience.Demonstrates a working knowledge of Garmin products and the market(s) served.Advanced English (Oral & Written).Demonstrates excellent verbal and presentation skills.Displays compelling writing skills and knowledge of Associated Press style guidelines.Exhibits outstanding professionalism, judgment, and integrity.Willingness to travel to trade shows and media events.Must be a highly organized self-starter able to manage multiple projects and meet deadlines with minimal supervision.Desirable Qualifications: Experience in/enthusiasm for navigation, consumer electronics, wireless, and activities associated with Garmin products and services.Experience with digital/social media.Knowledge of trends and content on different platforms (Instagram, Tik Tok, Facebook, YouTube).Passionate about sports, exploration, and/or a healthy lifestyle.Garmin International is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, veteran's status, age, or disability. This position is eligible for Garmin's benefit program. Details can be found here: Garmin Benefits.
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