.We're revolutionizing the fitness & wellness industry, and we're looking for talented people to help us do it. Mindbody + ClassPass bring together the best of both sides of the market: Mindbody is the industry's most trusted all-in-one technology platform; ClassPass is one of themost popular apps for fitness & self-care enthusiasts. Together we're partnering with more than 70,000 fitness studios, gyms, salons, and spas around the world. We're not just another tech company—we're far and away the leader of our industry. So join the team, work with mission-led people, and enjoy amazing benefits. Let's see what we can accomplish together!Who we areCreativity, collaboration, camaraderie—on the Marketing team we live our company values, developing and delivering strategic initiatives in a dynamic, data-led environment. Driven by growth and innovation, our projects move quickly and adapt to the ever-changing landscape of B2B & consumer marketing. Our goal is to reinforce the company's position as the world's most trusted software provider for fitness, beauty, and wellness. We're making Mindbody a household name.About the right team memberClassPass is seeking a dynamic and highly analytical Marketing Analytics Manager to join our team. This individual will play a critical role in driving our consumer acquisition and retention strategy, enhancing our marketing efforts through data-driven insights. The ideal candidate will have strong analytical skills, experience with data manipulation tools such as Excel and SQL, and ideally familiarity with Python and Tableau.About the roleOwn and manage B2C acquisition metrics, including monitoring, forecasting, and reporting.Analyze acquisition and retention KPIs across different channels (e.G. SEM, paid social) and regions.Conduct deep dives into drivers of performance for marketing campaigns.Develop and maintain reports and dashboards to track campaign performance.Provide actionable recommendations based on data to improve campaign effectiveness, presenting findings to senior leadership and other key stakeholders.Collaborate with cross-functional teams including BI, product, finance, and engineering to support strategic decisions.Develop and implement a media mix model to evaluate the effectiveness of different marketing channels.Skills & experienceBachelor's degree in a STEM or Business discipline; master's degree preferred.4+ years of experience in marketing analytics, performance marketing or a related quantitative field.Proficiency in Excel and SQL for data analysis and reporting.Experience with Python and Tableau for advanced analytics and visualization is desirable.Understanding of digital marketing channels metrics (acquisitions, CPA, LTV).Excellent analytical and problem-solving skills with a keen attention to detail.Strong communication skills and business acumen, with the ability to translate complex data into actionable insights
