.You Lead the Way. We've Got Your Back. With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities, and each other. Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally. At American Express, you'll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, in an environment where everyone is seen, heard, and feels like they belong. Join Team Amex and let's lead the way together. MKT & Engagement Co-Brands Manager This role is responsible for increasing CM's loyalty, spend & usage by designing compelling marketing campaigns, unique experiences & robust communication plans for both Premium & Entry Products. Responsibilities Engagement: develop & implement innovative engagement strategies to enhance cardholder loyalty & satisfaction. Experiential: create unique and profitable experiences for cardmembers that encourage spend & product usage, while collaborating with partners and stakeholders. Spend Stimulation: create and strengthen promotional offers & incentives aimed at increasing cardholder spending. Analyze spending patterns and identify opportunities to drive higher average spend. Ensure positive ROI: Ensure marketing and engagement activities deliver positive ROIs and contribute to the company's financial goals. Communication: Design & deliver robust communication plans for online & offline channels to reach and engage cardholders communicating benefits and tangible value. Customer Insights: Gather and analyze customer data to understand behaviors and preferences, refine engagement strategies and identify opportunities. Ownership and usage accuracy of Marketing budget. Minimum Qualifications Minimum 5 years experience in marketing, communication, and customer engagement. Preferred: 2+ years experience as Marketing Manager. Superb communication/presentation skills in Spanish and English. Creative thinking and problem-solving abilities. Strong analytical skills and ability to interpret data to drive decision-making. Top interpersonal skills: candid, clear, and assertive. Negotiation skills: capable of understanding external necessities and challenges while prioritizing business & customer needs. "Customer First" mindset - having in mind excellence in service and delivery. Curious and receptive to external and cross-functional ideas, constant seeker of trends and innovation
