.We are looking for a Senior Marketing Executive to execute a comprehensive marketing strategy that drives growth and visibility, focusing on positioning RWS as the leading AI-enabled global content services provider for SMB and mid-market clients. This strategy should emphasize RWS's unique value proposition—AI-driven solutions that simplify content localization, translation, and global expansion for businesses seeking to enhance their international presence. By leveraging targeted campaigns, SEO, content marketing, and partnerships, this strategy aims to attract clients eager to expand globally while showcasing RWS's expertise in AI and global content services.About MarketingAt RWS Group Marketing, we play a critical role in supporting RWS's overall business strategy as a leading provider of technology-enabled language, content, and intellectual property services. Our team operates within a group marketing operating model that enables us to collaborate effectively with our global colleagues to deliver best-practice marketing solutions that drive growth and brand awareness.Ultimately, our role as a group marketing team is to support the overall business strategy of RWS by driving growth, building brand awareness, and delivering exceptional customer and digital experiences. We do this by leveraging our expertise in marketing best practices, our deep understanding of our customers and target audiences, and our commitment to innovation and growth.Key ResponsibilitiesDevelop and execute integrated marketing campaigns across various channels to resonate with target audiences, drive engagement, generate leads, and increase sales.Oversee the development of high-quality marketing content, including case studies, blog posts, videos, and social media content.Work closely with other members of the SCS marketing team and Group marketing to ensure consistent messaging and branding.Stay up to date on industry trends and competitor activities to identify new market opportunities.Collaborate with external agencies and partners as needed to support marketing initiatives and leverage their expertise.Continuously monitor the performance of the marketing plan, analyze data, and make necessary adjustments to optimize results based on feedback and insights.Skills & ExperienceRelevant qualification in marketing, communications, or a related field.Extensive experience in B2B marketing, preferably in the localization or language services industry.Strong understanding of digital marketing channels and tactics.Experience with CRM and marketing automation tools (e.G., HubSpot, Salesforce).Excellent written and verbal communication skills.Ability to work independently and as part of a team.Strong analytical and problem-solving skills.Life at RWSAt RWS, we're here for one purpose: unlocking global understanding