**About Us**
At BikesOnline, our mission and purpose of "Ride More, For Less" is born from our belief that cycling has the power to improve lives, and the environment. We love to break through old norms, to get bikes and products to our customers quickly and to have a laugh while we do it.
Founded in 2011, we're global in our approach and presence with 80 staff in 6 countries and growing. We have a genuine focus on nurturing our team with perks like flexible work arrangements, generous staff discounts, a commitment to ongoing learning and internal career progression across our international footprint.
We are passionate cyclists who love inspiring others to ride more. We design our products, provide expert advice and support initiatives to encourage people from all walks of life to enjoy more cycling adventures. We are committed to delighting customers by sourcing and making quality products for less and providing a simplified and exceptional experience.
**What You'll Do
**Reporting to the Merchandising Leader, the **Merchandising Specialist - US **responsibilities include, but not limited to:
- **Product Listings Development**: Creating, updating, and optimising product listings for Global and US Bikes, US P&A, Global and US OEM. The Merchandiser uses AI tools to dynamically enhance product descriptions, aligning them with the brand's standards and ensuring they meet regional specifications.
- **Product Optimisation**: Optimising product names and descriptions, with an understanding of SEO principles to improve search engine visibility and enhance product performance.
- **Data Verification & File Management**: Verifying product data for accuracy and consistency, supporting the team leader in maintaining an up-to-date and accurate product database. The Merchandiser also manages necessary product files and specifications across digital platforms.
- **AI-Enhanced Content Generation**: Using AI tools to generate and refine product descriptions, ensuring alignment with brand standards and accommodating the needs of local and international markets, including chatbot integrations and other digital technologies.
- **Price & URL Management**: Adding and maintaining website prices and URL links for US BikesOnline products, ensuring all listings are accurate and reflective of the US market.
- **Performance Tracking**: Supporting the tracking and reporting of product listing performance, assisting with data collection and analysis to continuously improve listings based on US market trends.
- **Content Best Practices**: Adhering to best practices for creating, maintaining, and optimising image and video content, contributing to the team's commitment to high-quality digital assets across all platforms.
- **Collaboration**: Working closely with other departments to ensure seamless product listing processes, resolving any website or merchandising-related issues that affect US-specific products.
**What We Believe In**
Our company values are integral to our culture and success. We expect that you embrace our core values, with behaviours and actions that:
- Delight the Customer
- Focus on the Process
- Take responsibilityLearn Grow and Develop
**What You'll Have**
- 2+ years of experience in copywriting, content creation, or a similar role.
- Broad exposure to the cycling industry and international cycling brand awareness.
- In-depth knowledge of bikes, parts and accessories, with a passion for the cycling community.
- Exceptional written and verbal communication skills.
- Strong organisational skills with the ability to multitask and meet tight deadlines.
- Advanced computer literacy, including basic knowledge of HTML.
- Familiar with content management systems and tools like Google Suite, Asana, Slack, and e-commerce platforms (e.g., Neto, Shopify).
- Self-driven with high standards of quality.
- High proficiency with Asana for task management and coordination.
- Familiarity with SEO strategies, content optimisation, and keyword research.
- Ability to use AI tools to generate and refine product descriptions.
- Proficient in content management systems and e-commerce platforms.
- Understanding of back-end processes such as categorisation, filters, and product assortment.Strong analytical skills for tracking and improving product listing performance.
- **Why You'll Love Working Here**
- When you embark on your journey with BikesOnline, you're not only joining a close-knit community, but contributing to a dynamic and rapidly expanding industry - sparking newfound creativity and innovation.- We both welcome and value employee perspectives, as inclusivity and collective contribution are the foundations of our culture.- If you're passionate about bikes, that's amazing! However, if not, our wealth of knowledge will allow you to absorb new skills.- From personal development to career opportunities - we invest in our people and culture, providing a safe, trustworthy, and flexible work environment.- We encourage