.All roles at JumpCloud are Remote unless otherwise specified in the Job Description.About JumpCloudJumpCloud helps IT teams and Managed Service Providers (MSPs) Make Work Happen by centralizing management of user identities and devices, enabling small and medium-sized enterprises to adopt Zero Trust security models. JumpCloud has been used by more than 200,000 organizations, including GoFundMe, Grab, ClassPass, Beyond Finance, and Foursquare. JumpCloud has raised over $400M from world-class investors including Sapphire Ventures, General Atlantic, Sands Capital, Atlassian, and CrowdStrike. Our teams are growing fast, too, and we're looking for talent across engineering, sales, customer success, marketing, product management, and more. Join our team of dedicated, passionate, and creative people who are eager to change the IT industry forever.About the RoleAt JumpCloud, we generate pipeline from inbound, outbound and partner sources. As an outbound marketing manager, you will support the BDR organization to generate outbound-sourced pipeline, whether that's prospecting from within the database, or reaching out to net new accounts. The ideal candidate has experience in marketing, product marketing, demand generation or sales enablement. You will be responsible for understanding our ICP and personas, developing outbound campaigns to reach potential customers, crafting email outreach sequences based on existing messaging frameworks, enabling SDRs on campaign launches, and measuring performance. You will report to the VP of Revenue Marketing, and will partner closely with the head of sales development and our global team of BDRs on developing and executing outbound campaigns that drive meaningful outbound pipeline growth.Key Responsibilities:Plan and execute outbound marketing programs to reach potential customers using outbound motions, including prospecting within the database, and acquiring net new accounts.Work with PMM and Operations to identify the key audiences (including size of audience, persona, segment) to fuel our account list development.Develop compelling email cadences for BDRs leveraging existing messaging, with the goal of driving SQLs and S1s.Train, enable and support BDRs in going deeper on message personalization, to better serve the needs of our prospective customers.Develop outbound prospecting playbooks and best practices in partnership with BDRs and sales enablement.In partnership with Marketing Operations, build reporting to monitor performance, including activity metrics, conversion rate data, volume of pipeline generated.Build a consistent feedback loop and continuously improve and optimize campaign performance.Partner internally with marketing to ensure we have the right quarterly campaign plans in place in order to hit our pipeline targets.Closely monitor conversion rates and optimize campaigns at each stage of the funnel.Execute A/B tests, collect and analyze data, and continuously improve campaign performance
