.Netflix is one of the world's leading entertainment services with 278 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.The RoleRetail & Marketing Mexico Specialist, Consumer Products MexicoIt's an amazing time to be joining Netflix as we continue to transform entertainment globally. Netflix is the world's leading internet entertainment service with 260+ million paid memberships in over 190 countries enjoying TV series, documentaries, and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen.We are pursuing consumer products because we believe they will drive meaningful show awareness/buzz with more tangible, curated ways to interact with our most popular content and, in effect, drive long-term value. We want merchandise, interactive games, and experiences to help promote our titles and build them into title brands or franchises so they become part of the zeitgeist for longer periods of time.That's where you come in. We're seeking a Retail and Marketing Specialist to support our consumer products growth ambitions in Mexico. You will work closely with your manager and the cross-functional teams locally and regionally to deploy a marketing and retail strategy and needed tools/resources to achieve successful retail projects. The overall goal is to ensure that Netflix's consumer products are an extension of title brand campaigns and to deliver on our promise to create fan joy at the right destination.MissionTo successfully strategize and permeate Netflix licensing programs across major retailers in Mexico and NOLA (i.E., mass-market, specialty, and online) and deliver best-in-class retail tentpoles.Job Description (Objectives)Foundation & Strategy: Working closely with the Retail & Marketing manager to develop and execute the marketing & retail plans for Netflix titles through DTR and/or retail development.Oversight & Prioritize: Strong relations with the Marketing and Display department of retailers to inform about Netflix's upcoming content and products and provide necessary tools for them to be autonomous.Be the overall brand guardian ensuring consistency and correct application of brand guidelines across Mexico distribution channels and retailers.Implement and develop retailer activations with the most important partners in Mexico such as Liverpool, Palacio de Hierro, Walmart, Suburbia, Chedraui, C&A, Cuidado con el Perro, Comercial Mexicana, etc.Planning & Trade MarketingPlan with the manager & Retail & Marketing manager the launch-to-market programs as well as potential cross-category retail activations with key stakeholders both retailers and licensees
